Briefly: Black iPod nano sales trail the pack
AppleInsider StaffWhen it comes to digital music players, consumers are expressing a reluctance to bite at Apple's "black tax," which has thus far translated into slow sales of the company's $249 black iPod nano.
Based on a series of checks, Apple's most popular second-generation iPod nano is its $199 silver 4GB model, followed closely by the similarly colored 2GB player at $149. Next in line at the checkout counters are $199 blue and green 4GB nanos, which consumers are pocketing at a comparable rate.
Apple's $199 pink 4GB iPod nano is the least popular candy-colored model, while sales of the 8GB black player trail all other second-generation iPod nano models. The subdued demand for the high-end nano suggests most customers are willing to forgo the black-color and extra 4GB of space in order to save $50 on iPods that don't sport video capabilities.
It's unclear where the (PRODUCT) RED iPod nanos fall into the mix, as the players are relatively new and sold exclusively by Apple (and select Wal-Mart retail stores). However, early indications are that demand for the 4GB model has been robust, with some Apple retail stores facing issues in keeping the players on the shelves.
Citing an "off the charts" response to $199 player, Apple earlier this month added an 8GB model, of which AppleInsider is still seeking sales data.
Apple donates $10 from the sale of each (PRODUCT) RED iPod nano to the Global Fund to help fight HIV/AIDS in Africa.
Malcolm Owen
Amber Neely
Marko Zivkovic
David Schloss
Wesley Hilliard
Mike Wuerthele and Malcolm Owen
53 Comments
?plunk down the extra $50 for the black-colored player, which boasts 8 Gigabytes (GB) of storage capacity but is otherwise identical a multi-colored array 4GB models that sell for just $199.
What a ridiculous thing to say. $50 to double the capacity of something hardly seems like a minor detail. Otherwise the same? Are you kidding? This is poor reporting/writing at best, and at worst an insult to those of us who evaluate things from a less emotional perspective.
Even if it was white, double capacity is still double capacity, and easily justifies the extra $50.
This review is worthless.
Silver is the most popular color, first in the 2GB and then in the 4GB. Seems to me they should offer that color in the 8GB--clearly many consumers think that color best coordinates with their clothes, lifestyle, gadget fetishes, whatever. Perhaps then, people would be convinced to shell out the extra $50 (I agree that DOUBLING the capacity for such a small amount is pretty great, although the video ipod's at the same price offer so much more for what is STILL a very compact, elegant form factor).
guest you are being rude. What they are saying is that if black was available in the 4gb model there would be no "black tax". So if you want or would prefer black you have to pay 50$ extra. The capacity is not being compared in this article. Of course some see better value in the 8gb model, the same goes for the 4gb, and 2gb model. Value for money is a subjective measure most apply to their purchase decisions. What is value for money for you may not be for me.
I agree with guest. The premise of the article is rediculous. It's not a "black tax", it's a "4 GB more (i.e. double your capacity) tax".
$50 for 4 more GB seems pretty reasonable to me.
Silver is the most popular color, first in the 2GB
The 2 GB comes only in silver.