Tuesday, October 06, 2009, 07:55 am
New Verizon ad mocks Apple, AT&T: 'There's a map for that'Taking on AT&T and the iPhone directly, Verizon's latest TV ad mocks Apple's App Store slogan by comparing its nationwide 3G coverage map with its competitor.
Apple's iPhone advertisements have famously touted that "There's an app for that," concluding in the end that there is "an app for just about anything." In its latest TV spot, Verizon Wireless parodies Apple's tag line while criticizing the 3G coverage of the next-largest wireless carrier in the U.S., and the exclusive provider of the iPhone, AT&T.
"If you want to know why your 3G coverage works so well on Verizon Wireless," the commercial's voiceover says as a Verizon customer uses his phone, "there's a map for that."
The real punchline of the commercial, though, is when it directly takes on AT&T, and compares Verizon's coverage map.
"If you want to know why some people have spotty 3G coverage," the ad notes as an AT&T customer crosses his path, "there's a map for that too."
As competition begins to heat up between Verizon and AT&T, the nation's largest wireless carrier has also scheduled a press conference Tuesday with Google, presumably to announce its first Android-powered phone.
Earlier this year, Apple came under fire for its App Store advertisement claims in the U.K, when a handful of users complained to the Advertising Standards Authority about the claim that there is an app for anything. Specifically, users believed that the Android Marketplace also offered a range of applications, just like the iPhone. But after it reviewed the case, the ASA sided with Apple and declared that its slogan was justifiable.
But Apple didn't fare as well in a complaint over advertisements in which the company said that "all parts of the Internet are on the iPhone. In that 2008 decision, the ASA ruled that the commercials were misleading because the iPhone does not support Flash or Java, two proprietary technologies that sometimes prove integral in the display of certain Web pages.
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