Motorola passes Apple in brand loyalty among men - study
According to new, daily tracking statistics from YouGov's BrandIndex, Apple dropped from a peak score of 48.1 in the month of November to a score of 22 last week. That took it below Motorola, which remained relatively static from its month-long peak of 32.3, finishing last week with a score of 29.3.
The study's scale ranges from -100 to 100, based on interviews conducted with 5,000 people each weekday from a representative U.S. population sample. YouGov conducts more than 1.2 million interviews per year, selected from an online panel of more than 1.5 million unique individuals. The study has a margin of error of +/- 2 percent.
The company said its survey demonstrates that Motorola has likely come out on top of the ongoing advertising dispute between Verizon and AT&T.
"Motorola has seen its brand loyalty unaffected by AT&T's lawsuits against Verizon Wireless and ad war bashing," YouGov said. "But it seems to have taken a toll on Blackberry, which has withered under all the Droid/iPhone marketing and hype."
This week, Apple indirectly joined the dispute with two new ads that tout features available only on AT&T's UMTS/GSM network. The advertisements debuted after the most recent study results from YouGov were released; any potential impact from the ads likely wouldn't be seen for weeks.
It's a similar story to earlier this month, when Verizon's brand perception soared while AT&T sunk in the 18- to 34-year-old target demographic. The study suggested that Verizon and Motorola's advertising campaign for the Droid, which launched on Oct. 18, proved effective. Those ads, along with network-specific TV spots from Verizon, directly targeted both Apple's iPhone and AT&T's coverage.
116 Comments
I'm not surprised about Motorola, i remember i used to get down on those things ever since the ROKR days until i got my first ever Blackberry Curve.
Still i will never leave my Blackberry for...anything really, and im sure there are quite a few who feel the same way lol.
BTW, you mean Apple iPhone in the end, not iPod
Motorola does well with a massive ad blitz for a product launch in a month where their competitor did not launch a competing product?
People vote with their checkbooks, though. We'll see.
Motorola, "motor" is definably more appealing to most men, not just the name either. The phones work and are reasonably priced, very attractive to those who earn their money and think along value and cost.
Apple on the other hand has always appealed to the more visual appealing types: women, children, gays and artist men like myself. Who on many times, rather pay a fortune to have the flashiest device and more likely to be caught by impulsive decisions.I avoided the iPhone completely, unlike the many iPods I've owned, there is no way I'm going to pay over $100 a month for a device that doesn't do much of anything very well that I can't do better with regular devices or my MacBook Pro.
I'm still waiting for a iPhone app emulator, it can't be THAT hard, the processor in the iPhone isn't very powerful that a dual core can't emulate it.
So what's the holdup, nobody wants to get rich anymore?
Yeah, those super expensive $200 iphones compared to, uh, $200 droids or $200 other smart phones, complete with mandatory $30 data plans.
The simple fact that it requires running OSX and Objective C which of course, not just a processor? The fact that input comes from a capacitive screen and accelerometer which where would you get that from unless it was built into the device already?
Tell me you thought more than 20 seconds on that.
Yeah!
And to celebrate its brand equity and consumer loyalty, Droids are being offloaded at 40% off.... http://www.intomobile.com/2009/11/20...from-dell.html
Is this company a joke?