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Monday, June 07, 2010, 11:40 am PT (02:40 pm ET)

Apple announces open standard FaceTime video chat for iPhone 4

Apple Chief Executive Steve Jobs announced his trademark "one more thing" on Monday by making a video call to the company's designer Jony Ive through a service called FaceTime, which Apple aims to make an open industry standard.

Jobs sat down and made a call to Ive through the new iPhone. His own picture showed up in a small box in the corner, while Ive took up the rest of the screen.

FaceTime requires Wi-Fi to operate, and works between iPhone 4 handsets. Jobs said that Apple needs to "work a bit" with the cellular providers.

The company said it plans to make FaceTime an open industry standard, potentially allowing communication with other devices.

iPhone 4


No setup is required, and the feature can be enabled while on a call with someone. Either the front or rear camera can be used with FaceTime.

iPhone 4


iPhone 4


iPhone 4


iPhone 4


Apple showed a new commercial for the phone, which shows off possibilities with the video chat function. One demonstration had people speaking with one another via sign language.