The title of this article is a bit much. I think the survey is just noting that you have instant access to video, rather than needing to drive to the Blockbuster and/or get mail from NetFlix....

Yea could be like ?TV where you hit play wait like 30 sec and you get your HD movie streaming to you. Doubt they would ask about weather people want such a feature this close to the unveil.

This is a question about iTunes on the iPad, asking what features they already like. What the purpose of this question is for is to ask about iTunes as it already is, where if you purchase something off of the iTunes app, you get it instantly as opposed to having to either travel to get it or order it online and wait for a physical copy. I really don't think this is asking what you think it does.

With all the competition, I'd be surprised if Apple didn't do this.

If this story is indeed true, is there really a point to it? I mean, did you expect that people might say, 'no, we don't want it'!?

What 'competition?' On which planet?

When it comes to streaming there is a lot of competition out there from Hulu, Netflix, YouTube is pushing into that market, all the major stations seem to have their own full length shows. Its amazing the number of years of NOVA episodes on PBS you can watch. Then there is streaming from VoD services on cable (Im not sure if satellite has that, too).

I think competition for streaming is so common that I doubt Apple would go this route unless the content owners really forced the issues during negotiations or if Apple saw streaming over downloading as their longterm goal to win online video and/or the living room like they did with the iTunes Music Store and the iPod.

Where Apple seems to be standing alone is with downloadable content that be moved between certain machines and viewed without commercials and without being online. There are some streaming services that offer no ads (eg: Netflix) and there are some movie rental services that offer downloaded content (eg:XBOX Live) but I netiher of these seems to be a match for the number of devices that can playback FairPlay protected content.

Bringing anything "social" (given what that word means on the web today) to iTunes, is the dumbest idea i've ever heard.

Then again, so are Facebook and Twitter (dumbest, ever).

Some research firms do seed their polls with pairs of answers that can be answered in contradicting ways, and answers that demonstrated that the respondent does not actually own something they claimed to own.

So this question could simply be a question part of identifying the proportion of people who say they have an iPad when they don't.