I hope Apple can kick some life into iAd. If Apple TV and / or Apple... um... TV aka iTV takes of iAd may just become a lot more relevant. 

Quote:

Originally Posted by paxman 
I hope Apple can kick some life into iAd. If Apple TV and / or Apple... um... TV aka iTV takes of iAd may just become a lot more relevant. 

I don't want crap pop-up ads on the bottom of my content. I don't want ads on my content at all. I want an iTunes Store-style system where I own the content.

Give me ads for streaming live news channels on Apple TV, sure! That's fine. Just not for content.

Quote:

Originally Posted by AppleInsider 
[...] The addition of Jensen comes as Apple is believed to be revamping its iAd service to increase interest in the mobile advertising network. [...]

Probably not just for the mobile advertising network.  I strongly suspect that Apple intends to incorporate iAd into its HDTV solution, which may not sit well with Madison Avenue.  But if Apple does manage to disrupt the television industry, traditional TV ad agencies will need to adapt or die.

I wouldn't mind a few advertisements playing occasionally if the price for content in iTunes is reduced significantly.  Cable subscribers already pay large monthly subscriptions and must suffer frequent advertisements.  The cable subscription model has created a large subculture of people who record content and watch later skipping the advertisements.  I don't understand why advertisers still use such an outdated model.

If AppleTV had advertisements that allowed users to select an advertisement to view more content with interaction and allowed purchases directly from AppleTV they could likely reduce the price of content so low that there would effectively be no barrier for consumers.

Quote:

Originally Posted by SockRolid 

 

 

Probably not just for the mobile advertising network.  I strongly suspect that Apple intends to incorporate iAd into its HDTV solution, which may not sit well with Madison Avenue.  But if Apple does manage to disrupt the television industry, traditional TV ad agencies will need to adapt or die.

That would be pretty cool and you can bet those TV ads would be highly interactive and provide far more user data than the traditional ad.

That would probably require sharing of your viewing / purchasing / browsing habits and history, probably with outside parties, something many Apple users here have indicated is an intrusion on their privacy.
 

Quote:

Originally Posted by Gatorguy 

That would probably require sharing of your viewing / purchasing / browsing habits and history, probably with outside parties, something many Apple users here have indicated is an intrusion on their privacy.
 

Such information can be anonymized and still provide a treasure trove of data to advertisers.

That's supposedly the type of data Google uses in ad delivery. Anonymized or not many Apple users here still don't like it. Perhaps the majority wouldn't even realize what they're agreeing to anyway, so it wouldn't be an issue for most. The most active members here certainly aren't typical users, nor as ill-informed.
 

Quote:

Originally Posted by SpamSandwich 

 

 

Such information can be anonymized and still provide a treasure trove of data to advertisers.

Correct.  This is what Google does, and one of the reasons their ad business does so well.

Quote:

Originally Posted by SpamSandwich 

 

 

Such information can be anonymized and still provide a treasure trove of data to advertisers.

Works for iOS devices because they aren't shared among family members as often as a TV is. Targeting ads based on purchasing preference or browsing habits quickly becomes irrelevant when multiple family members are using the TV. The only useful metric in that case is what they already do in TV advertising. The ads will be based on the type of content and not user preference information.