Mikey Campbell
Citing a yet-to-be-published Bloomberg report, Business Insider said on Wednesday that Todd Teresi has been lured away from his position of VP and GM of Media Solutions at Adobe to take the place of former Apple Vice President of Mobile Advertising Andy Miller, who left the company in August 2011.
Teresi will be an integral player in Apple's online marketing presence when he takes over the iAd division, which the company created to give iOS developers a new outlet to monetize their products. Apple has been actively seeking a replacement since Miller left his post for a spot on the board of venture capital firm Highland Capital.
Since Miller's departure, the Cupertino, Calif., company's Senior Vice President of Internet Software and Services Eddy Cue has been temporarily overseeing the division in lieu of a suitable replacement. However, Cue already wears many hats at Apple, and is charge of a significant portion of the company's internet-related business including iTunes, the App Store and the iBookstore.
It is unclear how Teresi will interact with Apple's top brass as the company has undergone multiple changes since co-founder Steve Jobs' death in October 2011. Previously, Miller answered directly to Jobs, though circumstances could be different with CEO Tim Cook in charge.
Todd Teresi at IAB Executive Summit | Source: OpenX blog
According to his LinkedIn profile, Teresi worked his way through various managerial positions at Yahoo! including Senior Vice President, and served as Chief Financial Officer at Quantacast before taking his most recent post at Adobe.
No official statement has been released by either Apple of Adobe, and the report failed to mention when Teresi will start his rumored tenure.
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14 Comments
After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year.
I can't see how iAds will ever be successful as long as they have such a steep entry fee. Unlike Google which lets anyone with a credit card and $10 play the Adwords game Apple has $300,000 minimum entry fee for iAds.
Because if there's one thing Adobe knows (and there is only one thing Adobe knows), it's how to make annoying ads really well.
He must have had shiny shows and a belly laugh. The secrets to getting hired as an exec...
For the record, the new hire had only been at Adobe since May. The real reason for his hire was his time at Quantcast (over two years).
If Apple wants to get serious about iAds I would suggest they hire someone with experience in ad sales rather than services. But then again, maybe they will change iAds from something that competes with Google's mobile ad network to something more about analytics.
Because if there's one thing Adobe knows (and there is only one thing Adobe knows), it's how to make annoying ads really well.
I was waiting for the "everything coming out of Adobe is crap" statement, and from a mod, no less.
You've never tried Lightroom then. It is best of breed retouching software, it does not make any annoying ads, and it's reasonably priced.
Good luck to the guy. iAds is shaping to be something which is an immensely challenging proposition for *any* exec. Hope he hasn't bitten off more than he can chew.