White's also a nice color for cars since it saves energy in the summer, particularly with lighter interiors. I'll never have a black interior ever again after driving a white car with saddle interior. 

Quote:

Originally Posted by jragosta 


I'm having a really hard time believing this. Why would Apple's use of white for a cell phone and tablet influence car buying decisions?

why wouldn't it?

Quote:

Originally Posted by jragosta 


I'm having a really hard time believing this. Why would Apple's use of white for a cell phone and tablet influence car buying decisions?

It hasn't. White has been an extreme popular color for many, many years. Just more meaningless crap to fill web sites.

-kpluck

Fucking Shit!! White is the cheapest model in BMW and that is the reason people unwillingly buy it.. A couple of grands saved can be used to buy some Apple gear..

Quote:

Originally Posted by jragosta 


I'm having a really hard time believing this. Why would Apple's use of white for a cell phone and tablet influence car buying decisions?

It may, in terms of colour. 

Sometimes we carry over the feeling evoked by certain objects (say, an iPhone) and try to reproduce that feeling in other objects that surround us, or that we plan on owning. We make certain associations with certain colours. There are feelings and moods and thoughts "attached" to objects and their characteristics.  

Quote:

Originally Posted by jragosta 


I'm having a really hard time believing this. Why would Apple's use of white for a cell phone and tablet influence car buying decisions?

I'm with you on this. It seems a bit of stretch without some type of supporting evidence. White has been a car color choice forever (I would never own a white vehicle) and other surveys say white isn't number 1 this year anyway, silver still is. Seems more like a coincidence as trends come and go with everything.

Quote:

Originally Posted by AppleInsider 

white is a "high maintenance" color for cars

Really?  There's a reason white has long been the choice of many fleets: it's easy to keep clean, and it doesn't show the dents (you'd be amazed at the amount of body damage and hack repairs that can be hidden in white).  It's much lower maintenance than black.

Oh, not having your vehicle be a rolling oven in the summer is a nice side benefit. :)

White is also easier to keep clean, does not show swirl marks (like black), and when it *is* clean, it's gleaming. Really bright and beautiful in the sun. It also makes the car look bigger. 

Quote:

Originally Posted by jragosta 


I'm having a really hard time believing this. Why would Apple's use of white for a cell phone and tablet influence car buying decisions?

It's just one man's theory, but not a bad one. Put the question it this way:

Why would a long-standing lineup of wildly popular personal items impact trends and styles? It happens.

Why would cars be affected by styles and trends? That happens too.

You may also be forgetting the original iMac, in translucent aqua (not my personal fav). Translucent aqua became popular for EVERYTHING from landline phones to vacuum cleaners to kitchen cutlery! One desktop computer truly impacted trends and styles in the larger world. Surely the iPod's effect could have been even broader, if less garish!

(I think I'm glad that translucent cars weren't practical.)

P.S. Re color maintenance: silver (and other light metallics) are MUCH easier to keep looking clean. Everything from road dust to dry mud to pollen to dirty road snow to bug specks will blend in a lot with the metallic effect. With white (or with a really dark color) your car looks dirty the instant any of those things touch it! Metallic champagne is probably the easiest color to keep clean. Now, for TOUCH-UP painting, metallics do not look good. A solid color (including white) has a benefit there. And for fleets, white works nicely with any branding/signage.