IDC finds Apple leads in device value, Samsung in device volume
In a quarterly report published on Monday, research firm IDC found Samsung to have sold a bulk of so-called "connected devices" for the third quarter, but Apple's high-value products netted the Cupertino tech giant the most cash.
The results are somewhat unsurprising given Apple's position as a high-margin producer in the global marketplace, but the study went on to reveal interesting trends in the global computing landscape, noting that the overall "smart connected device market" gained 27.1 percent year-over-year. IDC found that the "collective view of PCs, tablets, and smartphones" reached a record 303.6 million shipments worth around $140.4 billion dollars for the three month period ending in September.
Shipments of connected devices are expected to hit 362 million units worth $169.2 billion in the fourth quarter thanks to a seasonal holiday bump led by tablets and smartphones, which are expected to grow 55.8 percent and 39.5 percent year-to-year, respectively.
On a per vendor basis, Samsung grew an impressive 97.5 percent from 2011 to lead the market with 21.8 percent of all shipments, while Apple trailed with 15 percent. The Cupertino, Calif., company did, however, see a $744 average selling price across all device categories to lead the market with $34.1 billion in quarter three. By contrast, Samsung managed a $434 ASP across its product lines.
"The battle between Samsung and Apple at the top of the smart connected device space is stronger than ever," said Worldwide Mobile Device Trackers Program Manager Ryan Reith.. "Both vendors compete at the top of the tablet and smartphone markets. However, the difference in their collective ASPs is a telling sign of different market approaches. The fact that Apple's ASP is $310 higher than Samsung's with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells."
The trend toward smaller devices is quickly eating into PC shipments as evidenced by HP, which was the only company out of the top five to see negative growth as its marketshare dropped to 4.6 percent. As HP has almost no mobile connected devices on store shelves, the metrics indicate a push to smartphones and tablets, device categories that IDC expects to see grow 95.9 percent and 131.2 percent by 2016, respectively.
IDC calls the current market state a "multi-device era," with smartphones and tablet driving shipments while traditional PCs will continue to lose ground.
"Both consumers and business workers are finding the need for multiple 'smart' devices and we expect that trend to grow for several years, especially in more developed regions," said IDC's Program Vice President of Clients and Displays Bob O'Donnell. "The advent of cloud-based services is enabling people to seamlessly move from device to device, which encourages the purchase and usage of different devices for different situations."
39 Comments
"The fact that Apple's ASP is $310 higher than Samsung's with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells."
Pretty impressive. What this says is that even, even though Samsung had the Galaxy in release in the quarter - and Apple still selling the old iPhone beat Samsung on ASP by nearly double. Wall Street is too obsessed with units sold versus units profits -- this report should prove that this next quarter will in fact be a blow out - even if Apple sells only 25% more phones this quarter -- and we all know they'll sell more even if you don't factor in iPhone 5. The 4/4s are still flying off shelves
[quote name="Nathillien" url="/t/154922/idc-finds-apple-leads-in-device-value-samsung-in-device-volume#post_2244474"]... speaks volumes about the premium PRICE Apple is charging for its devices ;) .[/quote] 1. To me it speaks volume that there are more people going on the cheap by buying knock-off products as opposed to the minority who buy pristine quality products that are well made, last longer and have been given the utmost care by people who have an eye for detail. 2. I see 4 colors in that chart, but only 3 in the legend.
"Connected devices" is a bizarre product category.
Okay... Apple sells quality stuff, Samsung floods the market with crap. Does that about sums it up?? Or is some fandroid stalking this forum going to spin the article in some way?