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Rumors of reduced iPhone 5 orders briefly send Apple shares below $500

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Shares of Apple stock dipped below $500 in early trading Monday morning, as investors reacted to new reports claiming the company had made significant cuts to iPhone 5 orders.

AAPL shares were down nearly 4 percent before the market opened, a hit that came after both The Wall Street Journal and Nikkei issued reports claiming that Apple had slashed iPhone 5 component orders due to weak demand. The company is said to have cut "roughly half" of its orders for the 4-inch display on its latest smartphone, and also initiated a drawdown on other components in the current quarter, which concludes in March.

The news comes just over a week before Apple is set to announce earnings for its recently concluded December quarter. Apple's sales during the holiday season are expected to be record setting, particularly for the iPhone, which some believe may have reached sales of 50 million.

Uncertainty about Apple's future growth has made next Wednesday's earnings report conference call that much more important for the company. Last week, before rumors about iPhone 5 orders surfaced, one prominent analyst had already declared that the Jan. 23 call would be Apple's most important in a decade.

Even before reports claimed iPhone 5 component orders were halved, Apple stock had tumbled nearly 17 percent over the last three months. It's been said that investors are concerned about Apple's gross margins in 2013, in addition to the company's growth potential.

The last time Apple stock went below $500 was last February. The company's high came in mid-September, when it was briefly priced at more than $700 per share.

Riding the hype of the iPhone 5 launch, some analysts predicted that AAPL stock was headed for $1,000 per share, and Brian White of Topeka Capital Markets has maintained his price target of $1,111. But in premarket trading on Monday, Apple had become worth less than half of those targets.



75 Comments

pedromartins 13 Years · 1326 comments

I hope someone investigates this so called "analysts", "WSJ sources", etc.

It's disgusting and only someone retarded cannot see what's going on.

 

Even if this story is half-true, it's obvious the reason isn't weak demand. Bunch of ignorant people.

teejay2012 12 Years · 410 comments

Quote:
Originally Posted by lightknight 

Someone made $$$$$.
 


Yes. Timed perfectly for calls that expire this week.

rogifan 13 Years · 10667 comments

Stock has come back a bit now, Wonder if the Apple bulls like Gene Munster will be on the airwaves trying to undo the damage. CNBC's Jon Fortt tweetd thwt he's skeptical about the WSJ story because he doesn't think they have enough inside knowledge on Apple's supply chain.

steven n. 13 Years · 1229 comments

Sounds like BS to me. Already, the iPhone 5 represents 10% of mobile web views in [U]t[/U]he US. It [S]is[/S][U]has[/U] outpace[U]d[/U] web traffic of the Galaxy S III, Galaxy Note II and Galaxy S II combined in the EU. [U]This is just 3 months time and does not sound like poor demand to me.[/U] This is like poor demand in China and whoops. Record sells. Sounds like stock manipulation to me.