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Adobe's Generator aims to smooth Creative Cloud design process

Adobe on Monday announced a new addition to its Creative Cloud suite, a feature named Generator that is aimed at streamlining the web and screen design process.

The new Generator feature is a platform that integrates with Adobe Photoshop, making it easier for users to move content from the popular image editing program into other Creative Cloud and third-party applications. Adobe has also rolled out a new Generator-built Photoshop CC feature — free for Creative Cloud subscribers — that delivers image assets in real-time, meaning users don't have to extract, crop, resize, and export Photoshop assets.

“Today we’re excited to usher in a new era of Photoshop productivity for anyone designing for the Web or mobile apps,” said Adobe's vice president of products Winston Hendrickson. “Now with Generator, customers can skip the hassles of slicing and exporting from Photoshop and speed up day-to-day web and mobile app production through an intelligent and customizable workflow.”

Adobe's new Generator add-on for Photoshop CC also enables saving and real-time updating of tagged layers and groups within the program. Layers can also be exported as JPEG, GIF, and PNG files, and users have the option of automatically scaling those images for Retina displays and different levels of compression.

Thanks to Generator integration, users can one-click import files from Photoshop CC into Edge Reflow CC. The one-click import capability applies to both images and text assets from within Photoshop.

Generator features a JavaScript API, meaning that the platform is extensible via third-party apps and services. Adobe will soon make Generator and the real-time asset generation feature available as open source projects.

Adobe will be showing off Generator's capabilities during the Create Now World Tour, a series of free seminars featuring Adobe evangelists sharing tips and techniques. The first event is scheduled for September 19 in San Francisco, Calif. More information is available at

The Generator platform is available immediately to current Creative Cloud subscribers at no additional cost. Customers interested in signing on to Creative Cloud, including a limited time offer of 40 percent off for existing CS users, can compare plans at the company's website.