Roger Fingas
Apple is among the 50 most environmentally-friendly brands, according to a U.S. survey of 36,000 men and women, which among other topics asked shoppers which brands they perceived to be the most "green."
For the 2015 Customer Loyalty Engagement Index, shared on Wednesday by Forbes, survey participants aged 18 to 65 were asked to judge 550 different brands. Although the top 50 green brands weren't compared against each other — since they operate in radically different categories, and according to varying public and environmental demands — only a selection of high-technology companies made the list apart from Apple.
These included Acer, Amazon, AT&T, Brother, Canon, Dell, Epson, HP, IBM, Konica-Minolta, Samsung, and Zappos. Some of the major non-tech brands ranged from Adidas and Coke through to United Airlines and Walmart.
April 22 is Earth Day, a fact Apple has been promoting heavily both online and at its retail stores. In the latter case, Apple has tinted the leaves in its signs green, and made clerks change their shirts to the same color. Online the company has put up a special section at the iTunes Store, and CEO Tim Cook posted a Twitter link to a webpage touting the company's environmental efforts.
On Monday Apple published its annual Environmental Responsibility report. The company admitted that its carbon footprint has increased, but also called attention to its recycling and renewable energy efforts, and overall improvements in efficiency.
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2 Comments
I'm happy that Apple has such a high regard in the public's eye, it's a two-thumbs-up achievement that cost money, but it's not something that money can buy. By being so forward-looking is proof that Apple is in business for the long haul...after all, if a company doesn't take the proper steps today, there won't exist a viable population for its products 50 years or more in the future. Also, Apple's investment in solar and wind energy today will make them more cost-efficient when current energy sources become more expensive. Maybe these initiatives are the result of Al Gore being on Apple's board, but I doubt it as Gore seems to not be a person of much influence anywhere...
[quote name="Macky the Macky" url="/t/185917/apple-ranks-among-top-50-green-brands-in-2015-survey-of-us-shoppers#post_2713967"]I'm happy that Apple has such a high regard in the public's eye, it's a two-thumbs-up achievement that cost money, but it's not something that money can buy. By being so forward-looking is proof that Apple is in business for the long haul...after all, if a company doesn't take the proper steps today, there won't exist a viable population for its products 50 years or more in the future. Also, Apple's investment in solar and wind energy today will make them more cost-efficient when current energy sources become more expensive. Maybe these initiatives are the result of Al Gore being on Apple's board, but I doubt it as Gore seems to not be a person of much influence anywhere...[/quote] I am proud to be both a long time Apple share holder and user since 1978. Steve, Al and Tim share a similar understanding such matters. I am just relieved it doesn't prevent those that don't believe or simply are not educated in science from buying Apple products and shares.