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New Apple TV rumored to debut in September with touchpad remote, dedicated app store, Siri support

A report on Thursday claims Apple plans to unveil a next-generation Apple TV model with its own app store, revamped remote control, Siri support and more at the company's yearly iPhone event in September.

Sources familiar with the matter informed BuzzFeed News of the upcoming launch plans, emphasizing that Apple intends to also introduce a dedicated Apple TV app store and software development kit.

Hardware is said to be thinner than current Apple TV models and contain refreshed internal components like a faster A8 system on chip, more storage and a revamped operating system with support for Apple's Siri virtual assistant. Today's report echoed earlier rumblings that a revamped remote with touchpad controls is to be included with every unit.

Evidence pointing to an Apple TV refresh has mounted over the past few months. In June, for example, code discovered in an iOS 9 beta referenced an as-yet-unreleased set-top box.

Initial reports claimed Apple TV would debut at this year's Worldwide Developers Conference, but Apple allegedly postponed the unveiling because the product wasn't fit for prime time.

As for Apple's rumored over-the-top subscription streaming service, BuzzFeed said not to expect an introduction in September, as the company is currently negotiating deals with content providers and major networks. The unannounced service might see the light of day later this year, but more likely in 2016, the report said.



74 Comments

suddenly newton 14 Years · 13819 comments

Any word on whether it will have IGZO and Skylake?

erokthemicright 10 Years · 41 comments

About damn time! I've been putting off getting one for at least two years. This will help my decision to cut the cord or not.

thewhitefalcon 10 Years · 4444 comments

Why does it need to be thinner? It'd be nice if the things had some heft to them to keep them on entertainment centers and the like.

rogifan 13 Years · 10667 comments

More muddying the "other" bucket so people have an even harder time figuring out ?Watch sales. Love it. :D