T-Pain demos GarageBand for iOS updates while wearing an iced out Apple Watch

Via The Verge

Despite persistent rumors that the Apple Watch isn't performing as well as expected, the wearable doesn't seem to have lost its cultural cachet as it continues to appear on famous wrists — including GarageBand ambassador and autotune enthusiast T-Pain.

The Rappa Ternt Sanga wore what appears to be a space black stainless steel model with some sparkly additions while demoing Wednesday's GarageBand for iOS updates to The Verge. T-Pain is the second rapper to give the Apple Watch an ice bath — Ludacris did so when the device launched.

Apple made a point of putting the Watch in the hands of tastemakers after its debut, offering exclusive bands to fashion insiders and the glitterati. Singer Beyonce and Chanel creative chief Karl Lagerfeld famously received gold Edition models with matching all-gold link bracelets, a style still unavailable to the public.

Continuing that upmarket trend, Apple partnered with French fashion house Hermes for an exclusive variant on the stainless steel model. Apple Watch Hermes comes with high-end leather bands and a custom Hermes face.

Apple has yet to give detailed sales information on the Watch, and is unlikely to do so any time in the near future. The company will almost certainly address the Watch's progress, however, during its upcoming earnings call on Jan. 26.

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14 Comments

mac_128

said about 8 years ago

AppleInsider said:

creative chief Karl Lagerfeld famously received gold Edition models with matching all-gold link bracelets, a style still unavailable to the public.

I'm actually still kind of surprised by that. I thought for sure that gold-link band would show up in time for Christmas. Then again, I thought they'd stop selling the Edition by now. It's 10 months after the launch and despite Tim Cook explicitly stating the Edition would be sold in "very limited" quantities, I thought surely he meant with respect to its availability, not how many they would likely sell. When Apple partner Colette sold their Editions for 50% off until they were sold out, I was surprised to say the least.

I'm kinda surprised these rappers didn't put the diamonds on the 18k gold Edition, for that extra touch of bling. But maybe that speaks to the fashion aspect -- Sanga likes silver maybe, and is bucking the stereotype? One more reason Apple should probably do a Platinum Edition. I wonder if Apple would ever get into diamond studded models, or rather partner with another company like Tiffany to design a diamond studded watch in Platinum?

brucemc

said about 8 years ago

When Apple Watch came out, for the next few months (even after store sales started) I saw little activity at the AW area in my local Apple Store. However by holiday season I noticed a substantial increase, such that every time I went there there was always activity there, and sometimes a lot. Also, I am getting more people asking me about my AW, and they indicate they are thinking of getting one. Despite a lot of the advertising by Apple, out in the real world many people still didn't know much about it, what it looked like, or what it did. It just takes time for such this to diffuse into the masses.

Anyone who thought that AW would be an instant "smash" (selling in excess of 5M a quarter & growing from day 1, with supply always constrained) did not think at all about the market it was entering. The market itself will take time to develop, but Apple has already established itself as the leader of "smart watches" of any value. If Apple can do a very solid update for Apple Watch 2 (and Watch OS3), then I would estimate AW sales of gen2 will double gen1 (so anywhere from 20-30M potential I figure, and for a device with an ASP of likely $450-$500 including additional bands). Any media "journalist" / blogger / analyst / forum troll that says those numbers are "a fail", will clearly identify themselves as the real failure.

elijahg

said about 8 years ago

Dunno about sales performance but I find the performance of third party apps is still awful, whether they're on the watch or streamed from the phone. The dots go on and on and on and....

cali

said about 8 years ago

This guy is really talented.

jbdragon

said about 8 years ago

brucemc said:

When Apple Watch came out, for the next few months (even after store sales started) I saw little activity at the AW area in my local Apple Store. However by holiday season I noticed a substantial increase, such that every time I went there there was always activity there, and sometimes a lot. Also, I am getting more people asking me about my AW, and they indicate they are thinking of getting one. Despite a lot of the advertising by Apple, out in the real world many people still didn't know much about it, what it looked like, or what it did. It just takes time for such this to diffuse into the masses.

Anyone who thought that AW would be an instant "smash" (selling in excess of 5M a quarter & growing from day 1, with supply always constrained) did not think at all about the market it was entering. The market itself will take time to develop, but Apple has already established itself as the leader of "smart watches" of any value. If Apple can do a very solid update for Apple Watch 2 (and Watch OS3), then I would estimate AW sales of gen2 will double gen1 (so anywhere from 20-30M potential I figure, and for a device with an ASP of likely $450-$500 including additional bands). Any media "journalist" / blogger / analyst / forum troll that says those numbers are "a fail", will clearly identify themselves as the real failure.

All you have to do is look at sales of the original iPhone to sales now! It's a HUGE difference. I expected that with the AW also. I got mine in late Nov. I wear it every day. I hadn't worn a watch in YEARS!!! Now I'd miss not having it. I still wouldn't want to wear a plain, old only tells Time, maybe date, watch!!! I don't expect big hardware changes. I expect the same bands will be usable. WatchOS3 could see a number of big changes after a much larger group of people using them. See what works, what could work better and what just doesn't work at all.