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Rumor: Apple's new 9.7" iPad will carry premium $599 starting price for 32GB

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In a move that will perhaps further emphasize the anticipated "Pro" branding, Apple's new 9.7-inch iPad is rumored to carry a starting price of $599 for 32 gigabytes of capacity, a $100 increase over the traditional new iPad entry point.

Since the first iPad was launched in 2010, Apple has stuck to an entry-level price of $499 for 16 gigabytes of capacity. That's set to change with the new 9.7-inch iPad, according to 9to5mac, which claims the device will start at $599 for 32 gigabytes.

Wi-Fi-only 32-gigabyte models have always cost $599, so the move would not technically be a price increase. But, if true, it does signal that the entry-level 16-gigabyte capacity is on the way out, at least for the latest flagship 9.7-inch model.

Like the 12.9-inch iPad Pro, the new iPad is also expected to come in a 128-gigabyte capacity.

Apple would seem unlikely to abandon the $499 price point, which could signal that the iPad Air 2 will remain available at that price. The company also currently sells the 2013 iPad Air for $399 — the same price point as the iPad mini 4.

Rumors have suggested the new 9.7-inch iPad will be branded as an iPad Pro, following the lead set by Apple's jumbo-sized 12.9-inch model that launched last fall. Apple's mid-size iPad Pro is expected to feature many of the capabilities of the larger model, including the magnetic Smart Connector, a four-speaker array, and support for the Apple Pencil.

With Smart Connector support, Apple is also expected to unveil a more compact Smart Keyboard accessory for its new iPad. And in an upgrade over the 12.9-inch iPad Pro, leaked schematics have suggested the rear camera on the 9.7-inch model will feature an LED flash.

All will be revealed on Monday, when Apple is set to host an event to unveil new products. In addition to a new iPad, the event is also expected to mark the debut of a new 4-inch iPhone, rumored to be called the "iPhone SE," featuring an A9 processor and support for Apple Pay.

With many specs rumored to be equivalent to the iPhone 6s series, pricing on the iPhone SE also remains a question heading into Monday's keynote. The new 4-inch iPhone is rumored to take the place of the low-end $449 iPhone 5s, but an A9 processor would make it more powerful than the mid-range iPhone 6 series, which starts at $549.

Apple's "Let us loop you in" presentation kicks off Monday at 10 a.m. Pacific, 1 p.m. Eastern. AppleInsider will be there live and will provide full coverage of the event and hands-on impressions with Apple's latest devices.



71 Comments

sirlance99 11 Years · 1301 comments

This should be interesting. This will definitely make people want to upgrade.

saarek 16 Years · 1586 comments

I hope they don't decide to charge $599, 32gb really should be the entry level. Yes I know people can get away with just 16gb when pushed, but for most people I don't think it gives a good user experience.

At $499 the current iPad pricing is already firmly in the premium segment, there is no real justification for the increase.

wood1208 10 Years · 2938 comments

On subject of iphone SE, If entry level ipad pro starts at 32GB, can it be some short of indication that it can also do the same to SE or perhaps iphone 7 ? We will find out on Monday, look,internals and pricing of SE and ipad...

canukstorm 11 Years · 2744 comments

saarek said:
I hope they don't decide to charge $599, 32gb really should be the entry level. Yes I know people can get away with just 16gb when pushed, but for most people I don't think it gives a good user experience.

At $499 the current iPad pricing is already firmly in the premium segment, there is no real justification for the increase.

Disagree.  you’re paying $100 more for: a more advanced higher refresh rate screen, Pencil capability, a much faster A9X processor, 4GB of RAM, Smart Connector, 32GB of base storage, and possibly a higher resolution screen. That’s worth $100. What I would like to have seen is the iPad Air 2 get a price decrease to $399 starting price.

There's nothing surprising about the pricing of the 9.7" iPad Pro (if true).

saarek 16 Years · 1586 comments

sog35 said:
The large iPad pro starts at $799

so the smaller iPad Pro will be $200 cheaper.

i see no problem with this.

If you want a cheaper product just buy an iPadAir

I don't see how increasing the price is going to revive their flagging sales, despite the new moniker this will simply be the refresh to the iPad Air 2.

I don't expect them to lower the price and rush to the bottom, but increasing the price seems like a bad move to me.

But hey, I'm not the CEO and I am sure they have done their research.