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Amazon's Music Unlimited upgrades with monthly & annual Family plans

Amazon on Wednesday launched two Family plans for subscribers to Music Unlimited, its recently-launched competitor to on-demand services like Spotify and Apple Music.

The standard Family plan costs $14.99 per month for both Prime and non-Prime customers, and lets up to six people share the service, each with their own separate recommendations. Prime members alone have access to an annual option costing $149, a little over $30 cheaper than subscribing per month.

When Music Unlimited first launched in October, the service only had its four individual plans: $9.99 per month for the general public, $7.99 per month/$79 per year for Prime customers, or just $3.99 per month for owners of an Echo, Tap, or Echo Dot, though in that case the service will only work on one speaker.

All of Amazon's plans come with a free 30-day trial period. Apple by contrast offers a 90-day window, while Spotify is completely free to use, though people have to upgrade to Premium to remove ads and get other features like offline caching.

Amazon's monthly Family plan is essentially identical to those from Apple and Spotify. The main draw may therefore be with Prime customers, or people who want to take advantage of integration with the Alexa voice assistant on Echo and Fire devices. Alexa can, however, play music from services like Spotify, Pandora, and TuneIn.