Apple's new 'Sticker Fight' ad for iPhone 7 emphasizes iMessage feature
Mike Wuerthele
The latest in Apple's advertising campaign for the iPhone 7 and iOS 10 brings Apple's "stickers" feature into the real world in a playful and colorful manner.
The feature starts simply, with a single sticker applied to an seemingly unwilling recipient, who responds in kind with a "thumbs down" retaliatory application. The video escalates through a diner and a sticker fight, and ends on a quieter note with an interaction between two people.
Apple has consolidated the stickers from the ad on a special App Store landing page.
The ad is a diversion from the recent iPad-centric pieces at a minute long, rather than the 15-second vignettes from the other campaign.
The iMessage sticker feature was first revealed with the iOS 10 debut at the 2016 WWDC. The ability to attach the embellishments to a message officially launched with the release of iOS 10 alongside the iPhone 7 and iPhone 7 Plus.
Malcolm Owen
William Gallagher
19 Comments
iMessages Stickers are to Snap Chat what Ping was to Facebook!
This is the worst ad I've seen from Apple. :-p
I have been thinking about a way to pitch an idea to an advertising agency about branding using iMessage stickers. I most definitely will be adding a link to this commercial to my pitch. Thanks, Apple! Well timed!!
this is clearly targeted for a demographic that id hazard a guess excludes the majority of users here. so if you dont look like one of the kids in the ad (or dont give a crap about stickers), dont get upset that you dont like it. the beauty of a smartphone is its not all things to all people.