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Apple's latest iPad Pro ads focus on notetaking, decluttering desks

Apple on Friday released yet another two videos in its ongoing ad campaign for the iPad Pro, using Twitter posts as a springboard to sell different features of the tablet.




The first of the ads, "Take better notes," claims that the iPad Pro and the Apple Pencil have "revolutionized the way we take notes," mainly using the example of someone annotating images in an anatomy class. Apple also points out that some apps can record lecture audio as a backup.

The second spot, "Need less stuff," claims that an iPad can replace a "scanner, pad of paper, and laptop" for people worried about having too many things on their desk.





As with earlier ads, both of the videos are only 15 seconds long, and meant for social media rather than TV. Apple is reportedly shifting some marketing focus away from TV in favor of digital media.

The company is thought be less than a month away from announcing new iPad models, making the timing of the current campaign odd. Three new iPads may be revealed, including a 10.5-inch tablet, an updated 12.9-inch model, and a "budget" 9.7-inch option.