AT&T revives free Apple TV offer for new DirecTV Now subscribers

AT&T on Wednesday renewed a promotional plan that offers new DirecTV Now customers a free 32GB Apple TV when they sign up for a three-month paid subscription.

Originally a limited time offer available to customers when DirecTV Now launched last year, the Apple TV giveaway has been revived. AT&T quietly announced the promotion's continuation in a post to its community support forums.

There is a catch to AT&T's offer, however. Unlike the initial promotion, the current offer is not available online or through the DirecTV Now app, meaning customers need to subscribe at an AT&T store or authorized retailer, or call AT&T directly.

For AT&T wireless subscribers on unlimited plus or choice plans, the Apple TV offer can be stacked with the firm's $25 video loyalty credit. That amount can be put toward the requisite upfront subscription price, which comes out to $105 for the lowest DirecTV tier.

After a bumpy launch, DirecTV Now garnered 200,000 subscribers in its first month of service.

The streaming platform provides users with a slate of popular cable channels including properties owned by AMC, Discovery, Disney, NBCUniversal and Viacom, among others. Most recently, AT&T this month struck a deal with CBS to carry streaming and on-demand content from CBS News, CBS Sports Network, The CW, Pop and Showtime.

Along with Apple TV, DirecTV Now supports a wide variety of internet-connected devices including Amazon Fire TV and Fire TV Stick, iPhone, iPad, Android hardware, Chromecast (Android at launch; iOS in 2017) and Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays. Subscribers can also access programming through web browsers like Safari, Chrome and Internet Explorer.

AT&T's offer is available while supplies last, and devices ship out within two to three weeks of placing an order.

17 Comments

applesauce007 1702 comments · 17 Years

About 7 years ago

I hope DirecTV Now supports single sign-on soon.

fallenjt 4056 comments · 13 Years

Be honest, after 10 months with DTV Now, the streaming didn't improve at all. Changing channels takes the fuck long to buffer and I have 100+mbps connection, wired!

GeorgeBMac 11421 comments · 8 Years

I'm missing something here:
I thought Apple TV was strictly based on internet streaming of content driven by apps -- while Direct TV was strictly cable like TV programming.

Does Direct TV provide internet streaming?

wood1208 2930 comments · 10 Years

GeorgeBMac said:

I'm missing something here:
I thought Apple TV was strictly based on internet streaming of content driven by apps -- while Direct TV was strictly cable like TV programming.

Does Direct TV provide internet streaming?

Sorry bro. Unless you are sarcastic, looks like you living under rock. Simple google/bing search would have answered it. Next month when 5th gen ATV is announced, hope AT&T would offer the similar deal

redgeminipa 555 comments · 13 Years

GeorgeBMac said:

I'm missing something here:
I thought Apple TV was strictly based on internet streaming of content driven by apps -- while Direct TV was strictly cable like TV programming.

Does Direct TV provide internet streaming?

Yes, DirecTV Now is a streaming service with an app for the 4th Gen Apple TV, and other platforms, as the article states. I've had it since December. I can't say I have the same experience as Fallenjt above. It's definitely better today than it was at launch. It's not often we have issues, even with buffering. We do have 120Mbps broadband, but still. At this point, I'd say the issues we have with DTVN are comparable to the number of issues we have with Netflix or Hulu.