Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple to launch 4K Apple TV model at September iPhone event

Last updated

Apple at an upcoming special event next month intends to release a refreshed Apple TV model with upgraded internals capable of pumping out 4K video, according to a report on Thursday.

Citing sources familiar with the matter, Bloomberg reports the updated set-top box will put a focus on live streaming content like news and sports, a direction being taken by streaming services like Hulu.

The higher resolution output, double that of current fourth-generation Apple TV hardware, requires an upgraded processor and potentially other internal improvements. Today's report goes on to claim that a next-generation Apple TV will also support HDR content.

Alongside new hardware, Apple is also working on a revamped TV app that can support live television programming. The existing TV app, debuted in October, collects content from third-party streaming apps into a single repository for browsing, searching and viewing.

Apple is currently in discussions with movie studios to deliver 4K movies to customers through the iTunes store, the report said. The company is in similar talks with content distributors that already market tvOS apps.

Today's report seemingly puts a release date to months of rumors.

Earlier this month, lines of code discovered in Apple's HomePod firmware revealed the tech giant is working on a next-generation Apple TV that boasts support for 4K video and HDR in both 10-bit and Dolby Vision formats. The information fell in line with a February rumor claiming the hardware refresh carries the codename "J105," a designation most recently seen in the seventh iOS 11 beta release.

Apple is expected to release a slew of new hardware at its annual September event. A trio of iPhone models, including the hotly anticipated "iPhone 8," are thought to headline the event alongside a refreshed LTE-capable Apple Watch.



71 Comments

zroger73 787 comments · 13 Years

4K! This is great news for those of us with 20/20 vision sitting 4 feet away from our 80" televisions!

On a more serious note, I hope the Siri remote gets a complete re-thinking. It looked "neat" a couple of years ago, but after almost two years of real-world use on three Apple TVs, I think the design is terrible. It's too small, too thin, too symmetrical, too sensitive...

eightzero 3148 comments · 14 Years

Good news all around. I just bought a 4k tv, because the additional cost was all of about $50. My old 1080p one died, so I had to replace it. $50? I'm in.

I'll buy a 4k ATV to pair with it, and repurpose the existing ATV4. That's worth the next $150. 

hmurchison 11824 comments · 23 Years

Can we finally get local playback of video from storage?  

I've hit my Xfinity 1024GB cap consistently.  4K isn't going to make that harder even with HEVC. 

d_2 129 comments · 7 Years

 Completely agreed on revising the remote 

The live TV play will be interesting versus the current over the top solutions as well as HD homerun

 And 4K UHD is 4X the resolution of 1080P, not 2x

boltsfan17 2294 comments · 12 Years

zroger73 said:
4K! This is great news for those of us with 20/20 vision sitting 4 feet away from our 80" televisions!

On a more serious note, I hope the Siri remote gets a complete re-thinking. It looked "neat" a couple of years ago, but after almost two years of real-world use on three Apple TVs, I think the design is terrible. It's too small, too thin, too symmetrical, too sensitive...

Oh great, another 4K naysayer. You probably had the same attitude towards 1080p as well.