Save $600 on a loaded mid-2014 15" MacBook Pro or get Free AppleCare with 2015 15" MacBook Pros : Apple Price Guides updated Sept 2nd

Topic: Future Hardware

BMW says talks with Apple are not connected to producing a new car

03/05/2015, 09:03 am

Recent negotiations between Apple and BMW weren't connected to developing a car, a BMW spokesman has said, citing discussions between the two parties as part of "regular talks."

12 comments

Rumored 12-inch MacBook Air with Retina display to launch in Q2, report says

03/05/2015, 02:03 am

While rumors surrounding Apple's purported 12-inch MacBook Air have died down amid Apple Watch hype, a new report on Wednesday claims partner manufacturers have already started mass production of the device in preparation of a second quarter launch.

9 comments

Questionable screenshots claim to show updated 13" MacBook Air with 1.6GHz Intel Broadwell CPU

03/04/2015, 02:03 pm

Screenshots that surfaced Wednesday on a Chinese web forum purport to show details of a forthcoming MacBook Air refresh that would bring Intel's latest Broadwell chips to Apple's ultraportable, though there is some question as to the shots' validity.

21 comments

Apple Watch publicity tour comes to Chinese fashion magazine YOHO

03/04/2015, 09:03 am

The Apple Watch is continuing to make the rounds of fashion magazines, this time in the form of a Sport model on the April cover of China's YOHO, which bears the slogan "Being Young is an Attitude."

10 comments

Website builds interactive Apple Watch app previews with help from developers

03/03/2015, 08:03 pm

A new website has created interactive Web versions of bite-sized Apple Watch apps slated for release next month, offering prospective buyers a chance to test drive the device before it hits store shelves in April.

47 comments

Apple Watch wins prestigious iF Design Gold Award ahead of public debut

03/03/2015, 06:03 pm

Before an expected launch in April, Apple's upcoming Apple Watch was given top honors at the 2015 iF Design Awards, an annual industrial design competition dating back to 1954.

54 comments

Aerial footage shows off temporary building at site of Apple's March 9 event, likely Apple Watch demo area

03/03/2015, 02:03 pm

Apple is building an annex to San Francisco's Yerba Buena Center, where the company is expected to further detail Apple Watch at a special event next week, fueling speculation that the construction will yield a large demonstration area for attendees.

50 comments

Automakers in Geneva cautious, 'concerned' about 'disruptive interloper' Apple

03/03/2015, 10:03 am

As the automotive glitterati descends on Switzerland for the first industry powwow since rumors of an Apple Car began swirling, executives from some of the world's largest automakers have opened up about the possibility of counting the iPhone maker as a competitor.

75 comments

Piper Jaffray pegs stainless steel Apple Watch price at $499, Edition at $4,999

03/02/2015, 09:03 pm

Investment firm Piper Jaffray issued a report on Monday breaking down expected Apple Watch average selling prices, saying an aggregate of consumers will likely spend closer to $550 on the device, considering case and internal storage options.

66 comments

Apple Watch carried codename 'Gizmo,' former Adobe CTO Kevin Lynch spearheaded software

03/02/2015, 03:03 pm

With the retail launch of the Apple Watch fast approaching, tidbits on the development of the highly anticipated device continue to come to light, including the fact that former Adobe executive Kevin Lynch was responsible for software development.

70 comments

CarPlay, not an Apple Car, likely catalyst of Swiss trademark filing

03/02/2015, 02:03 pm

Apple recently extended its trademark protection in Switzerland to include automobiles, but such filings are far from new and odds are that the company is working to cover its nascent CarPlay initiative, rather than the much-ballyhooed Apple Car.

2 comments

Variety of Apple Watch stylings for men spotlighted in Hong Kong fashion magazine spread

03/02/2015, 08:03 am

The latest magazine to offer a closer look at the Apple Watch comes from Hong Kong, where a series of photos in the publication "East Touch" show off different models and watch band combinations for men.

45 comments

Apple Watch featured in UK's Style magazine, Space Gray Sport version quoted at $349

03/01/2015, 07:03 pm

Following cover stories in major publications across China, France and the U.S., Apple Watch made its big UK debut on Sunday with a three-page spread in widely circulated fashion magazine Style.

69 comments

Apple Watch to reportedly offer 'Power Reserve' to help extend battery life

03/01/2015, 04:03 pm

Apple will offer a low power mode on Apple Watch to help boost it through longer days, according to a new report that also takes a stab at dispelling rumors that the company may have elected to all some long-rumored sensors last minute.

30 comments

Tim Cook says Apple Watch will replace electronic car keys, confirms Apple Store revamp

02/27/2015, 11:02 am

Apple is already attempting to eliminate the need for consumers to carry a wallet and may soon extend its assault to the second pat of the venerable three-pat technique, as Apple chief executive Tim Cook said this week that the company designed its forthcoming Apple Watch to replace electronic car keys and fobs.

225 comments

Vogue Paris calls the Apple Watch 'a small revolution' in new two-page spread

02/27/2015, 09:02 am

Apple's marketing blitzkrieg for the upcoming Apple Watch has made it to the pages of Vogue Paris, with the latest edition of fashion's holy scripture blessing the new device with a two-page spread that calls the Watch "a small revolution" ready to impress.

192 comments

Apple partner Imagination unveils PowerVR 'super-GPU' with 512 ALU cores for game consoles

02/26/2015, 09:02 am

Imagination Technologies, the company who designs the graphics processors used in Apple's A-series chips, unveiled the PowerVR GT7900 on Thursday, a so-called "super-GPU" that will power affordable game consoles, and could be a candidate for a future Apple TV refresh.

37 comments

12-page print ad & digital video showcase Apple Watch in March issue of Vogue

02/25/2015, 01:02 pm

As the April launch of the Apple Watch fast approaches, Apple has taken out a major 12-page ad in the latest issue of fashion magazine Vogue, and also included a video version in the digital iPad edition.

34 comments

Rumor: Tim Cook reveals waterproofing on Apple Watch has improved since unveiling, can be worn in shower

02/25/2015, 10:02 am

Apple Chief Executive Tim Cook was reportedly overheard telling a retail employee in Germany that he wears his Apple Watch in the shower, which would suggest that the water resistance of the wrist-worn device has changed since it was first announced last year.

83 comments

Just 6.8M smartwatches sold in 2014 at an average price of $189

02/25/2015, 08:02 am

In yet another sign that the forthcoming Apple Watch is poised to shake up the wearables market in a big way, the average smartwatch sold in 2014 for just over half of the Apple Watch's $349 starting price.

53 comments