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Topic: Earth Day

Siri & Liam star in Apple's new Earth Day TV ad

04/22/2016, 11:04 am

Marking Earth Day, Apple on Friday debuted a new TV commercial, using Siri to promote its custom-designed recycling robot -- Liam -- and its branding as an environmentally-responsible company.

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Apple touts eco-friendly data centers in new Earth Day ad

04/22/2016, 12:04 am

In commemoration of Earth Day, Apple on Thursday released an advertisement showcasing the company's efforts to reduce carbon emissions, concentrating specifically on its green data centers.

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Apple Store logos go green, Apple's website promotes Liam the robot for Earth Day

04/15/2016, 12:04 pm

A week before Earth Day, Apple has changed the leaf on its logo at retail stores to green, and also provided retail employees with green shirts. Apple's website is also prominently featuring "Liam," the robot that the company uses to quickly disassemble devices for recycling.

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Pharrell performs at Apple campus in celebration of Earth Day, dons Apple Watch onstage

04/22/2015, 09:04 pm

Continuing Apple's Earth Day festivities, the company on Wednesday held a concert at its headquarters in Cupertino, Calif., where musician -- and early Apple Watch recipient -- Pharrell performed.

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Apple print ad touts environmental responsibility, pokes fun at Samsung [u]

04/22/2014, 05:04 am

Apple gave its legal adversaries a bit of a ribbing on Tuesday as the company took out a full-page ad in UK newspapers saying, "There are some ideas we want every company to copy," alluding to Apple's environmental awareness [updated with a high-quality image].

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Apple Store logos and employee uniforms go green for Earth Day

04/22/2014, 03:04 am

In commemoration of Earth Day, Apple Stores around the world have changed the color of the iconic Apple logo's leaf section green, while employees were given special green t-shirts to wear for the day.

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Apple now offering free recycling of all old Apple products in environmental push

04/21/2014, 05:04 pm

Continuing its environment-minded announcements on Monday, Apple revealed a new plan to accept all used Apple products for free in an effort to cut down on pollution caused by manufacture and use of the company's devices.

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Apple Campus 2 planning video touted green efforts to create the "office of the future"

04/21/2014, 03:04 pm

A video detailing Apple's new Campus 2 project, first shown at city planning commission meeting in October, has been published for everyone else to view in a higher quality version.

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Apple launches 'Better' environmental campaign with Tim Cook-narrated video

04/21/2014, 12:04 pm

Apple on Tuesday unveiled a campaign that more clearly outlines the impact of the company's environmental initiatives, backing it up with a revamped environmental responsibility website and an introductory video narrated by CEO Tim Cook.

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