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Topic: CIRP

Apple narrows iOS loyalty rate gap with Android in Q3, retention rates at all-time high

10/11/2018, 07:10 pm

Apple's iOS is catching up to Google's Android in terms of customer loyalty, continuing a three-year trend that has seen both operating systems enjoy extremely high retention rates, according to a research report published Thursday.

38 comments

As Apple's HomePod reaches multi-million unit sales, is a cheaper version necessary to compete?

09/21/2018, 12:09 pm

A new report took Apple to task for updating HomePod software rather than introducing a cheaper version to compete with Amazon and Google at the bottom of the smart speaker market. However, it also revealed that Apple new product surpassed sales of 3 million devices half way through 2018, with sales accelerating from its first quarter of availability.

23 comments

Survey calls Android buyers "more loyal," but more users are still switching to iOS

03/08/2018, 06:03 pm

A survey by Consumer Intelligence Research Partners created headlines that Android was "beating iOS in smartphone loyalty," but the data actually shows that more Android users choose to upgrade to iOS than flow the other way and that most users tend to stick with what they've used before.

29 comments

Apple could face slower upgrade cycles as study shows iPhone owners clinging to devices longer

06/08/2016, 12:06 pm

A slower rate of technical improvements in the iPhone, coupled with new carrier financing plans phasing out two-year subsidies, have helped to change how frequently mobile customers upgrade their Apple handset, a new study has revealed.

50 comments

Of 101M iPhones now in U.S installed base, 62% are iPhone 6 models with Apple Pay support

11/19/2015, 05:11 pm

According to research by Consumer Intelligence Research Partners, the installed base of iPhones in the United States has now reached 101 million. Somewhat incredibly, the majority of these phones now in use are iPhone 6 (or newer) models with support for Apple Pay via Touch ID.

15 comments

iPhone 6 outselling iPhone 6 Plus by 3-to-1 margin in US - report

11/14/2014, 10:11 am

Though Apple doesn't break down sales figures for specific iPhone models, a new study suggests that the blockbuster sales of the iPhone 6 lineup are mostly driven by the 4.7-inch model, though the 5.5-inch iPhone 6 Plus has still captured a considerable size of the market.

201 comments

Apple's official iPhone 5s & 5c cases prove popular, though most customers ignore brand

11/14/2013, 08:11 am

Apple newly released cases for the iPhone 5s and iPhone 5c have quickly proven popular, carving away market share from popular casemakers like Otterbox, though most iPhone owners simply don't know who makes the case they own.

32 comments