Apple and Nike to introduce Nike Amp+ bracelet for iPods [image]
Apple Computer and Nike plan to introduce a new wireless wristband device that will allow runners to interact with their iPods without constantly fiddling with the players' sweat-slicked Click-Wheel.
The device will sync up with the existing Nike+iPod running system, displaying information on an illuminated LED display "hidden beneath the matte-finish face of the bracelet." Meanwhile, the iPod may remain tucked away in a runner's pocket or armband.
Further features of the device, expected to be released under the name Nike Amp+, are unclear from the report. However, a single included marketing image suggests that gadget may hold potential to deliver one of the most frequently-requested components for the Nike+iPod system: a heart rate monitor.
Since beginning their foray into the wireless iPod accessory market earlier this July, Apple and Nike have sold over 450,000 of the Nike+iPod sport kits. The $30 system includes a wireless Bluetooth mode that inserts under the heel of a Nike+ compatible running shoe and a transceiver that plugs into an iPod nano.
Nike+iPod wristband | Image copyright: Men'sHealth
The Nike+iPod kit gathers data such as distance, calories burned, time and pace. The data is then stored on the iPod and easily uploaded through iTunes to nikeplus.com, a personal service site where runners can track their own progress and challenge other runners.
In recent months, Nike has been working on new functionality for nikeplus.com, such as adding a new 'route finder' to the web software that will let runners easily map and share their favorite running routes.
The shoemaker has also been working to expand its Nike+ enabled footwear line, for which there are now over a dozen different models.
47 Comments
So how long until the Nike iPod?
I say 18 months, if not sooner.
This is nothing but good news. More incremental sales for both Apple and Nike. Quick analysts, to the analyscanner!
This made me think of something.
What if instead of a watch with buttons on it, Nike instead made a glove with the buttons on the palm side? The watch still requires you to upset your arm motion and use both arms while running, but a glove would just require you to bend in your fingers to push a button, which is easier.
I guess if you decide to stop and do push-ups or pull-ups though, you're screwed.
If I weren't crippled and deaf, I'd be all over this!
This made me think of something.
The watch still requires you to upset your arm motion and use both arms while running, but a glove would just require you to bend in your fingers to push a button, which is easier.
Yeah and special Spidey-webbing ejects out of hidden nozzles too!!