AppleInsider StaffCiting sources, AdWeek said Van Dyck has already begun operations at her new position at Apple.
"We are a huge fan of hers here, and she left on great terms," a representative from Wieden told the publication. "Her job at Apple was a 'can't-pass' opportunity."
In her 12 years at the independent Wieden agency, Van Dyck reportedly worked exclusively on the Nike brand. During her last four years at the firm, she was awarded global oversight for the flagship business," AdWeek reported.
Apple last year spent $285 million in U.S. measured media, nearly double the $150 million it spent in 2005.
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23 Comments
mmmmmm ...
"Get a Mac, Just Do It"
maybe not
oh yeah... first post woot woot
Good news. I hope this signals an increase in their *advertising* worldwide, Macs especially. It's long been time to expand the heartland out of the US and over all of the first world and then some. Nike have done a very nice job with their long history of that. Time for Apple to really go big.
Hopefully she has the brains to not ignore Europe too. Oh, and where the fuck are the Apple stores.
these are the dumb arses who were responsible for the wildly stupid 'MAJOR THREAT' ad campaign that Nike eventually apologized to everyone for:
the ad campaign:
http://www.sublimited.net/skateboard...at_ripoff.html
the apology:
http://www.nike.com/nikeskateboardin...ter/index.html
Hopefully she has the brains to not ignore Europe too. Oh, and where the fuck are the Apple stores.
na na na na na ner ner.... Australia has Apple Stores soon, go baby, go baby, go baby, w00000000t...!!