AppleInsider Staff
Unlike past events in which the company drafted and issued digital invitations through e-mail, word of next week's event was initially spread Tuesday afternoon via phone calls from Apple's media relations personnel.
AppleInsider was told, and Gizmodo confirms, that the event will be restricted exclusively to Mac announcements. In speaking to journalists by phone, Apple representatives were reportedly very clear in expressing that no iPhone or iPod product announcements were in the cards.
The event will begin at 10:00 am PDT at the Apple Town Hall on the company's Cupertino-based campus — the same venue used for the introduction of the Intel-based Mac mini and iPod Hi-Fi last February. Once again, seating is said to be extremely limited.
Apple chief executive Steve Jobs is widely expected to use the gathering to take the wraps off a new generation of 20- and 24-inch iMacs, which were first detailed back in March and later pinpointed for a release in late-July/early-August. It was also reported by AppleInsider in recent weeks that each new iMac would come bundled with a new super-slim keyboard, purported photos of which subsequently turned up on the web.
Jobs is also more than likely to use Tuesday's event to provide demonstrations of the company's long-awaited iLife '08 and iWork '08 software suites.
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The Apple Town Hall Auditorium
Wesley Hilliard
Amber Neely
Marko Zivkovic
Malcolm Owen
Mike Wuerthele
Christine McKee
William Gallagher
564 Comments
New iMacs?
Mac mini Pro?
Ultra-portable?
Count-down...no sleep... arghhh...
Where's Suni when we need him?
i'm hoping new mac pros
Apple Inc. is gathering analysts and members of the media for a Mac-related press event to be held at the company's headquarters in Cupertino on Tuesday, August 7th, AppleInsider has been told.
Confirmed by Jupiter Research's Michael Gartenberg.
New Mac Pros? Why? Theres no need for that. New iMacs and new ultra-portables is what we should be hoping for. And maybe, but almost definetely not, a mid-range tower. New ACDs too probably with integrated iSight. Also a serious revamping of the mac mini or total elimination of it.also i hear Powerbook G5s should be making there debut too.
One of the first questions for any new Mac introduction should be how are those things going to be supported. The sales and marketing people certainly aren't going to be paying any attention to serviceability. Computer salespeople are just like used car salespeople-- they only care about collecting the customer's money and if there are any service issues, just dump it on the technicians. That's what the salespeople at CompUSA, Best Buy and every other store do.