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Unlocked iPhone sales as high as 40 percent in Europe - report

Wall Street folk remain immersed this week in the hunt for Apple's missing iPhones, with one firm saying it believes that the majority of the unaccounted for units are in the hands of unlockers rather than idling in inventory.

The latest claims come by way of RBC Capital analyst Mike Abramsky, who in a research report to clients Monday said his checks with European resellers indicate unlocked units are accounting for as much as 40 percent of iPhone sales at some stores.

Slightly ahead of estimates by fellow analysts at Piper Jaffray, Abramsky also believes that unlocked iPhones comprise as much as 27 percent of US sales. Combined, he said, between 25 and 30 percent of iPhones have thus far been sold to with the intent that they'd later be operated unlocked.

The analyst noted that those estimates are consistent with the 25 - 35 percent of Pearl sales which handset maker RIM claims to sell without a dedicated data plan.

"Unlocked sales, though a headache for carriers, are positive for Apple and in our view bode well for global iPhone demand (including further international demand/uptake in countries in which Apple has not yet launched), [...] and for Apple exceeding its 10 million [unit] 18-month target," he wrote.

More generally, Amramsky used his report to speak favorably of Apple's potential to weather the ongoing economic downturn, explaining that while the Cupertino-based firm is certainly not "recession proof," it exhibits signs of being "recession resistant."

In support of this thesis, the analyst cited the "stickiness" of the company's products, the likelihood of high-end Apple consumers deferring other discretionary spending first, international growth upside, continued product innovation, and share gains.

"Even under a recession scenario we continue to expect Apple to outperform peers' growth," he said.

While iPod growth has undoubtedly slowed over the past four quarts, Amramsky maintains that the platform is still healthy with revenue growth of 17 percent and opportunities for the handhelds to undergo a transition to new form factors.

The slowdown is also offset by Mac share gains, which the analyst believes will continue in 2008. By the end of the year, he expects Apple's share of the personal computer market to rise from 3.1 percent to 3.8 percent, which would garner for the company revenues equivalent to of 50 percent of its fiscal year 2007 iPod sales.

Amramsky maintains an Outperform rating on shares of Apple.



16 Comments

stubeck 18 Years · 135 comments

I don't see unlocked phones being good for Apple. Part of the model for them receiving money for the phone is the monthly bill, which they don't get when its unlocked.

monstrosity 18 Years · 2227 comments

I think it was fairly obvious the 'missing' phones were the result of unlocking from day one.

IMO 1 x unlocked phone = good for Apple. 1 x locked phone = really good for Apple.

Either way Apple benefits.

PS: The sky is not falling.

cazlar 22 Years · 11 comments

An unlocked phone still brings Apple profit. Not as much as a locked phone, but better than none, as most of those unlocking would not have bought it unless it was unlocked.

dagamer34 18 Years · 494 comments

Quote:
Originally Posted by cazlar

An unlocked phone still brings Apple profit. Not as much as a locked phone, but better than none, as most of those unlocking would not have bought it unless it was unlocked.

I am betting the price drop in Sept. took into account the fact that they would be making more money through revenue sharing which doesn't occur with unlocked phones. Apple is still probably very pissed that 30% of their iPhones aren't "official" to them. Promotes the idea of "why change carriers when you can unlock one yourself?".

gregalexander 21 Years · 1401 comments

There's certainly a big market for unlocked phones. I wonder how it'll all play out.

Hey, Is it okay to ask about unlocked phones here? My brother almost bought one from eBay (in Australia) for US$700 yesterday. But my father is going to the US in the near future... so I figured he should buy one there for my brother.

Question would be
1) Assume it's easy to buy online from Apple Store and deliver to hotel?
2) How much is sales tax anyway?
3) Is it easy to unlock?

Or an easier question - anyone know which websites offer these answers for iPhone newbies?