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Gartner analyst stokes 3G iPhone rumors

An analyst for market research firm Gartner said Tuesday he believes Apple to have placed orders for 10 million 3G iPhones which would employ a more modern form of display screen that could pave the way for a slimmer handset with improved battery life.

Ken Dulaney, vice president and distinguished analyst at Gartner, made the comments in a phone interview with the iPodObserver following a revised recommendation from his firm blessing the current version of the Apple handset for use within the enterprise.

The order of 10 million 3G iPhones — a model that will take advantage of third-generation wireless networks and perform some Internet functions up to ten times as fast as the current 2.5G/EDGE-based model — is said to be in addition to the 10 million first-generation units Apple plans to sell by year's end.

Dulaney's prediction, which is admittedly based on "rumors" overheard in Asia, would appear to support a common theory that the Cupertino-based company will continue to market its first-generation iPhone at a greatly reduced cost once the 3G model hits the market.

On average, analysts on Wall Street are forecasting sales of just over 2 million iPhones for the first calendar quarter of 2008, which would leave Apple some catching up to do if it intends to meet or beat its self-imposed goal of selling 10 million units by year's end.

For its part, however, the company's management has frequently and earnestly reiterated confidence in besting that goal, suggesting a catalyst to spur demand — such as new models and price drops on old models — lay in the wings.

In speaking to the iPodObserver on Tuesday, Dulaney also speculated that that the "so-called 3G iPhone" will use an extremely pricey and cutting-edge Organic Light Emitting Diode (OLED) display, which could both improve battery life and lead to a slimmer phone.

Though not as widely proven as traditional LCD screens like those used in the current iPhone, OLED displays do not require a backlight to function. As a result, they draw far less power and, when powered from a battery, can operate longer on the same charge. The absence of a backlight also means that OLED displays can be much thinner than LCDs.



77 Comments

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anantksundaram 18 Years · 20391 comments

Quote:
Originally Posted by AppleInsider

The order of 10 million 3G iPhones ....... is said to be in addition to the 10 million first-generation units Apple plans to sell by year's end.

His rumor/speculation sounds awfully specific. I doubt now that 3G is going to happen in June. I wonder if it could be next MWSF's big splash in Jan 09?

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kasper 22 Years · 840 comments

Quote:
Originally Posted by anantksundaram

His rumor/speculation sounds awfully specific. I doubt now that 3G is going to happen in June. I wonder if it could be next MWSF's big splash in Jan 09?

There's no way Apple is going to give Android-based 3G handsets a six-month head start when they are already ahead of the game right now =P

That would be a lot of control to relinquish and I'm pretty confident that is not in Apple's playbook. I believe we'll have the official word on a 3G iPhone within 2-4 months.

Best,

K

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satchmo 23 Years · 2197 comments

Quote:
Originally Posted by Kasper

There's no way Apple is going to give Android-based 3G handsets a six-month head start when they are already ahead of the game right now =P

That would be a lot of control to relinquish and I'm pretty confident that is not in Apple's playbook. I believe we'll have the official word on a 3G iPhone within 2-4 months.

Best,

K

Agreed. It's typical Apple strategy to flood the market like they did with the iPod. However, keeping the old model is a new twist, but frankly brilliant if it brings the price point down to say $250.

IMO, a new 3G model is absolutely necessary for Apple to reach their 10m target. This along with the official SDK, app store and discounted first gen iPhone will get them there.

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mr o 18 Years · 1045 comments

Quote:
Originally Posted by Kasper

There's no way Apple is going to give Android-based 3G handsets a six-month head start when they are already ahead of the game right now =P

That would be a lot of control to relinquish and I'm pretty confident that is not in Apple's playbook. I believe we'll have the official word on a 3G iPhone within 2-4 months.

Best,

K

It could coincide with the announced iPhone enterprise software update at the upcoming Macworld in June. Also, we belgians expect to embrace the iPhone legally around Summer time.

I hope the new 3G phone will get rid of 1/ the black chin, 2/ the Nokia chrome edge and 3/ the brick styling in favour of a more sensual Macbook Air style approach.