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Report: Apple places order for 24-25 million 3G iPhones

Long-time iPod manufacturer and current iPhone builder Foxconn Electronics has been selected by Apple to assemble the company's upcoming 3G iPhone handset, with volume shipments expected to begin this June, says a new report out of the Far East.

Citing sources at component suppliers as well as foreign institutional investors, the Chinese-language Commercial Times reports that the Taipei-based manufacturer was recently instructed by Apple to begin procuring component materials for the next-generation touch-screen handsets for an initial test build no later than the end of May.

Shipments of the 3G iPhone are expected to top three million units in June with the model likely to ship a total of 24-25 million units throughout its life-cycle, the paper added.

Since introducing its first-generation iPhone last June, Apple has managed to sell just shy of 6 million units with help from exclusive wireless partners in the US, UK, Germany, France, Austria and Ireland. However, a flurry of recent reports have suggested the Cupertino-based company will forgo exclusive carrier contracts as it expands distribution of the handsets to additional European nations and portions of Asia around the same time it unveils its 3G offering.

Specifically, Italian newspaper Repubblica reported last week that Apple had inked a deal with Telecom Italia Mobile (TIM) to begin selling a 3G iPhone through the carriers retail shops. The report added, however, that the exclusivity to TIM would last only a few months and that other Italian carriers would immediately be free to offer the handset, which would ship unlocked, to their own customers.

That report added to similar claims emerging out of Australia and was soon followed by an almost identical report out of Belgium. In the case of the latter, regional publication Astel.be. cited sources in saying that three Belgian carriers — Proximus, Mobistar and BASE — were each creating special data packages for the 3G iPhone, and that Mobistar would likely have a several month exclusive to market the handset through its retail shops like Italy's TIM.

Sales of iPhones have thus far been described as lackluster in Europe, as customers largely chose to forgo the existing model in favor of waiting for a version capable of taking advantage of third-generation wireless networks, which are most prevalent in the region.

As such, the iPhone currently stands as a relatively minor contributor to Apple's top line, generating only 2-3 percent of the company's revenue. However, analysts on Wall Street believe that sales of the device one day become as large as the the company's current Mac business, fueling approximately $15 - $20 billion in annualized revenue, as the iPhone capitalizes on a global handset market ten times the size of the worldwide PC market.

In March, Commercial Times reported that Foxconn was amongst those Taiwanese assemblers bidding on Apple's 3G iPhone contract, with DowJones claiming shortly thereafter that a deal between the two companies had been reached.

76 Comments

psychodoughboy 22 Years · 129 comments

The Far East? Isn't that in the same region as the Mysterious Orient?

tbaggins 19 Years · 2304 comments

Quote:
Originally Posted by AppleInsider

Sales of iPhones have thus far been described as lackluster in Europe, as customers largely chose to forgo the existing model in favor of waiting for a version capable of taking advantage of third-generation wireless networks, which are most prevalent in the region.


Sadly, yes. But come June...




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tbaggins 19 Years · 2304 comments

I also really like the following...

Quote:
Originally Posted by AppleInsider

...a flurry of recent reports have suggested the Cupertino-based company will forgo exclusive carrier contracts as it expands distribution of the handsets to additional European nations and portions of Asia around the same time it unveils its 3G offering.


At this point, single carrier exclusives are holding Apple back. And an Asian launch around the same time as the 3G launch? VERY nice, if true. .

tbaggins 19 Years · 2304 comments

Btw, is this another famously inaccurate AI headline?:

Report: Apple places order for 24-25 million 3G iPhones I mean, really? The report only says that Apple expects to sell that many during the model's lifecycle. Have they really walked up to manufacturer and said, "Yes, we'd like 25 million of these ASAP, please."

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anantksundaram 19 Years · 20394 comments

24 - 25 million!?

Assuming just 20 million over the life cycle of a year-and-a-half, $400 per phone, 17.5% operating margin (Apple's average for the last quarter), and a forward P/EBIT of 20 (it is currently in the mid-20s), that could mean an extra $28 billion in market cap - or, roughly an extra $31 per share.

But we don't know off of what base, since the market has, quite likely, factored some of this into the current price already.... i.e., it may not necessarily be on top of the $170 it's at today.

(This is all, of course, overly simplified analysis: one would have to subtract from it the impact on iPod sales, but consider offsetting factors such as sharing arrangements with carriers and such).