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App Store has size and price caps, opening with iPhone 3G

Developers submitting content to the App Store will have wide-ranging control over how their app is offered, but face a definitive limit for the size of their apps, AppleInsider has learned. The portal may also open its doors in sync with the launch of iPhone 3G.

People familiar with the matter say that apps uploaded to the Apple-run service via iTunes Connect have been given an absolute file size limit of 2GB that may prevent some developers from producing software with very large, integrated data sets. Apple doesn't say whether the limit is technical or for other reasons.

For most other functions, however, the iPhone maker is said by those aware of the submission interface to be offering a significant amount of control over how and where apps are delivered.

A web-based portal lets developers manage a large number of business and store presentation elements. It also lets these creators set the compatibility of the app with the iPod touch, the global regions where program should be distributed, and even game content ratings that roughly match American and European standards, warning parents of particularly sexual or violent content during play.


An App Store app for sale on the iTunes Store.

App Store game ratings
Apple's alleged rating system for games.

Choosing prices and regions
Controlling pricing and regions for apps.

Apple will refuse to sell games which would merit an "adult" rating, those knowledgeable of the company's policies say.

Importantly, pricing is described as a tiered system rather than an arbitrary price point chosen by the producer. Those who want to charge for apps can ask users to pay as little as 99 cents at the US store up to a maximum of $999.99; each tier moves the price up by increments from between $1 to $100 depending on the relative price difference.

Choosing prices and regions
The lower echelon of Apple's App Store pricing matrix.

Apple has often promoted free or low-cost apps, and during its Worldwide Developer Conference showcased a number of apps which will be priced at $10 or less; the tiers now suggest that professional-level apps will also be a possibility.

Choosing prices and regions
Developers upload applications via Application Loader 1.0.

When customers will have their own turn at the App Store isn't clear from the information Apple is sending out. The company has officially stated "early July." However, those familiar with the App Store submission process say a 'sell-on date' option included as part of the application submission process currently defaults to July 11th, the same day as the iPhone 3G first goes on sale. Others who've spoken directly to Apple about the launch date have also been told July 11th.



68 Comments

yebot 19 Years · 10 comments

Who will be first to release the first release iPAMP?

(iPhone | Apache | MySQL | PHP)

... so i can code while I'm on the toilet.

elijahg 19 Years · 2854 comments

Quote:
Originally Posted by AppleInsider

People familiar with the matter say that apps uploaded to the Apple-run service via iTunes Connect have been given an absolute file size limit of 2GB that may prevent some developers from producing software with very large, integrated data sets.

2GB? That's pretty huge for a phone. I suspect the limit is because Apple wouldn't want a developer to offer a huge download for free, as this would cost them a lot in bandwidth, and they wouldn't get anything back.

bignumbers 19 Years · 30 comments

Quote:
Originally Posted by Elijahg

2GB? That's pretty huge for a phone. I suspect the limit is because Apple wouldn't want a developer to offer a huge download for free, as this would cost them a lot in bandwidth, and they wouldn't get anything back.

Yeah. 2GB is 25% of the storage on the low-end model. That's a few hours of video at the iPhone's max data bandwidth.

Plus if you REALLY wanted more data, you can download it over WiFi/etc while on the phone.

merdhead 18 Years · 587 comments

This is all non-news and just common sense:

- 2GB is (2^32)/2 bytes, or the largest positive signed 32 bit integer which is a natural data types for storing a count of something. It's obviously a very large amount of data and not an intentional limitation. Anyone who makes applications approaching anywhere near this is nuts.

- The 'tiers' are obviously created to simplify pricing for the consumer and to side step currency fluctuations and tax differences. What this means is that you bear the currency risk, Apple is giving you a fixed amount of each currency for the 'tier' you use.

olivierl 17 Years · 29 comments

With a 1.54 USD/EUR ratio, the US to EU customer price conversion ends with a 15 to 28% margin with an average roughly at 22%, VAT included. Since VAT i between 15% and 25% in EU, with and average at 19%, we can say that, for once, Apple is not ripping us off in USD/EUR conversion.

When we compare the share the dev gets from the customer price, we can see that Apple considers that there's a 15% VAT on the customer price. You can also note that when selling a app in EU, the dev gets from 0 to 10% more money, with an average at 6%. So, if Apple makes more money when selling Apps in EU, devs also.