Katie MarsalUsually one of most reliable and dominating presences on the show floor at Macworld's annual San Francisco expo, Adobe Systems is now warning that its presence at the 2009 event will be limited to the sidelines.
Instead, Adobe will relegate itself to certain session tracks that include a complete day of demonstrations for the individual Creative Suite 4 apps.
The software firm is quick to dismiss any notions of ill will between itself and Macworld's parent company IDG, calling Macworld Expo a "valuable industry show" that it intends to participate in.
"The Mac community is very important to us and we will continue our strong support for this platform," the official statement reads.
No direct explanation is given for the pullback, though the news falls on the same day as Adobe has announced that it would miss its fall quarter revenue targets due to the world economic crisis. As part of an effort to improve its financial health, the company plan to cut 600 full-time jobs worldwide and to sharpen its focus on "key strategic priorities" that now don't appear to include its usual show booth.
Amber Neely
Wesley Hilliard
Christine McKee
AppleInsider Staff
Malcolm Owen
Andrew Orr
50 Comments
Oh \ That's sad. Usually they have the best booths with great people. Well they'll be missed this year.
On the lighter note, Apple now has twice as much space!!!
Yeah, it's too bad, but it parallels what Apple itself is doing. They left the Macworld when it went back to Boston, which killed that.
They didn't appear at this year's Photo Expo here in NYC this last October, after appearing at the two before, etc.
These expo's are losing ground all around. It's possible that the Macworld's will go that way too.
Abobe is scared to face the wrath of users after releasing CS4 a mere 14 months after CS3 was released. Abobe used to go 3 years between releases. I guess ever since they gobbled up Macromedia and became a monopoly in pro graphics software they figure they can get away with charging what they want, as often as they want. They're just a bunch of rapists, IMO.
Abobe is scared to face the wrath of users after releasing CS4 a mere 14 months after CS3 was released. Abobe used to go 3 years between releases. I guess ever since they gobbled up Macromedia and became a monopoly in pro graphics software they figure they can get away with charging what they want, as often as they want. They're just a bunch of rapists, IMO.
No, they're not.
Where do you get that idea from?
And when did they ever go three years? It's always been around 18 months, give or take a few.
I understand Adobe and other companies doing this. Costs need to be managed and you need to leverage tradeshows when they stand to make a large impact in your business.
Apple didn't buy a big booth at NAB last year and some people freaked but in reality they had nothing to show that people hadn't already seen.
Of course this "could" mean that in a scant few months Adobe will announce that all of their applications will go to being PC only.