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Back in April, AppleInsider reported that the Mac maker, determined to grow its share of the personal computer market during the worst economic backdrop in its corporate history, was gearing up to introduce more affordable versions of both its MacBook and iMac computers.
Roughly six week later at its annual developers conference, the Cupertino-based company announced price cuts of between $100 - $300 on its 13- to 17-inch unibody aluminum notebooks, all of which are now dubbed MacBook Pros.
iMacs were just recently refreshed in March but will see another update by fall, at which time they'll also be repositioned as more affordable offerings. Apple is reportedly mulling similar 7% - 10% price reductions alongside the introduction of those models, people familiar with the company's thinking say.
Thus far, Apple's move towards more affordable notebooks appears to be paying dividends. Citing market sources in Taiwan, DigiTimes reported Friday that Quanta this month is ">picking up momentum
">picking up momentumin its notebook shipments "due to increasing orders from Apple."