Apple named 'Brand of the Decade' by Adweek
Naming Apple the "Brand of the Decade," AdweekMedia attributes the brand's success to Steve Jobs, calling Apple âthe embodiment of a living, breathing person.â Jobs was named "Marketer of the Decade" and is credited with relaunching the Apple brand with the âThink Differentâ ad campaign. Apple's CEO is described as being visionary, iconoclastic, and fearless. Jobs is also up for Time's Person of the Year and was named âCEO of the Decadeâ by Fortune in November.
With 220 million iPods sold worldwide, Apple's music player was named âProduct of the Decadeâ and is compared to the Walkman in terms of cultural impact.
The phenomenal success of the âGet a Macâ campaign is attributed to the ads' ability of allowing viewers to identify and connect emotionally with technology coupled with spot on casting. The âSilhouettesâ campaign achieves what is nearly impossible according to Adweek: defining a product without actually showing what it looked like up close.
Nike Plus was named âDigital Campaign of the Decade,â calling the concept âa product experience that reinforces the brand message.â
Apple fell just short of winning âDigital Company of the Decadeâ and was bested only by Google. Google also won âMedia Company of the Decade.â