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Apple adds seven major features, 100 minor features in iPhone 4.0


iPhone OS 4 will introduce seven major "tentpole" feature and a long list of minor enhancements this summer, Steve Jobs has announced at Apple's release preview event. The top seven features are multitasking, app Folders, Mail improvements, Enterprise features, a Games Center, and Apple's new iAd network.

1) Multitasking

The first major feature is multitasking, profiled separately in greater detail.

2) Folders

The second major feature, Folders, involves dragging apps on top of each other to create a folder with those apps inside it. It names the folder according to its contents, a feature Apple is calling "intelligent naming." iPhone 4.0 supports up to 180 folders for a total of 2160 apps — 12 apps per folder. The hierarchical organizing of apps into folders will make it easier to work with more apps at once.

3) Improved Mail

A third feature, Unified Inbox, lets users view all of their mail accounts in one inbox just like in Mac OS X. The new version of iPhone Mail also offers fast inbox switching, an option to organize messages by thread, and the ability to open attachments with an app from the App Store. iPad debuted this ability, with Apple's iWork apps already able to open Office or iWork attachments within Mail.

4) iBooks for iPhone and iPod touch

A fourth feature brings iPad's iBooks to all iPhone OS devices. The iBook application will work on both iPhone and iPod touch, and all books and page placements will be synced wirelessly across a user's devices. As with the iPad, Apple will be bundling in a free "Winnie the Pooh" book.

5) New Enterprise Features

A fifth major feature relates to enhanced support for Enterprise needs:

  • Data Protection: Security enhancements in iPhone OS 4 protect email messages and attachments stored on iPhone 3GS by using the device passcode as an encryption key. New data protection APIs can be used for custom and commercial apps so that business-critical information is protected even if a device is compromised.
  • Mobile Device ManagementDeploying and managing large iPhone fleets will be even easier with iPhone OS 4. New Mobile Device Management APIs can be integrated with third-party solutions to wirelessly configure and update settings, monitor compliance with corporate policies, and even wipe or lock managed iPhone devices.
  • Wireless App Distribution iPhone OS 4 enables enterprises to securely host and wirelessly distribute in-house apps to employees over Wi-Fi and 3G. Apps can be updated without requiring users to connect to their computers.
  • Improved Mail & Exchange Support iPhone OS 4 allows users to set up multiple Exchange ActiveSync accounts and now works with Exchange Server 2010. With the new unified inbox feature, users can see messages from all their email accounts conveniently displayed in a single inbox, or they can quickly switch between inboxes to see messages from any single account. If users receive an attachment that they want to save or edit, Mail now lets you open attachments with compatible apps from the App Store.
  • SSL VPN Support SSL VPN support in iPhone OS 4 gives users another way to securely access enterprise resources. These new protocols can even be leveraged to connect seamlessly to a corporate network via VPN on Demand. Forthcoming apps from Juniper and Cisco will support SSL VPN on iPhone.

6) Game Center

A sixth major new feature is called Games Center. With over 50,000 gaming titles on the App Store, Apple said it will be forming a social gaming network with features to invite friends, set up matchmaking for multiplayer games, support for leaderboards, and for tracking in game achievements.

7) iAd

The seventh major feature is iAd, profiled separately in greater detail.

Dozens of other features

Other minor features highlighted in a slide of iPhone 4.0 enhancements include:

File & delete Mail search results

Search SMS/MMS messages

Web search suggestions

Choose image size in Mail messages

Bluetooth keyboards

CalDav invitations

Larger fonts for Mail, SMS & alerts

Cell data only setting

Spell check

Persistent Wi-Fi

Gift Apps

Birthday calendar

Recent Web searches

Create Playlists

Top Hit in search

5x digital zoom

Nested Playlists


Tap to focus video

Upload workouts to Nike+

Places in Photos

iPod Out

Home screen wallpaper

Search SMS/MMS messages

Wake on wireless


A developer preview of iPhone 4 is available now, the release will ship sometime this summer. All of the features will be available to last year's iPhone 3GS and the 3G iPod touch.

The 2008 iPhone 3G and 2G iPod touch will get "many things," but will not support multitasking, as their hardware is significantly slower and has less installed RAM.

iPhone OS 4.0 will ship for iPad this fall.