Motorola sold 14.7 million phones in the year ago quarter, but this year its earnings were only down by 9%, due the fact that the company is now successfully working to sell more sophisticated smartphones rather than large numbers of cheap phones, according to a report published by Forbes.
Profits are actually up significantly, with the company reporting a modest $69 million this quarter as opposed to the $231 million it lost in the year ago quarter where it sold 70% more phones.
Four years ago, the company was selling 46.1 million phones per quarter thanks to the popular Razr model. However, with mobile providers pushing the company to deliver increasingly cheap phones, Motorola's profitability has taken a beating.
The company has since worked to focus on higher end smartphones like the Android-based Milestone, sold by Verizon as the Droid. Despite lots of optimism for Android, Motorola only sold 2.3 million smartphones out of the 8.5 million phones it sold in the quarter, compared against Apple's all-smartphone sales of 8.8 million iPhones (and additional millions of iPod touch devices).
Without considering iPod touch sales, Apple sold 3.8 times as many iPhones as the Motorola Droid in the first quarter.
Motorola's Milestone/Droid was the star model of Verizon's Android lineup this quarter, and was heavily promoted as being both exclusive to Verizon in the US and one of the best Android phones available.
69 Comments
That's "Motorola" not "Microsoft."
That's "Motorola" not "Microsoft."
Haha what kind of typo is that? That pretty bad....
Where does Nokia stand in all of this?
here's another example of a mismanaged company. Like GM it had Market share most companies can only dream of and it squandered it through inept management!
What was the phone before the RAZR? V60 or something...I remember admiring how small and high tech it looked. And the model before that Michael Douglas used in 'A perfect Murder' My wife had one of those for years!
Sad, sad!
Haha what kind of typo is that? That pretty bad....
Where does Nokia stand in all of this?
Finland?
Haha what kind of typo is that? That pretty bad....
Where does Nokia stand in all of this?
Nowhere? Because this was a comparison of US mobile phone makers. Nokia is based in Finland.