Slash LaneBoy Genius Report reported Monday that Apple stopped shipping the iPhone 3G, originally released in 2008, to AT&T stores. In addition, new orders for the device are not being accepted. BGR has a respectable track record in revealing the plans of wireless carriers, including AT&T.
"Could this mean we might see the iPhone 3GS drop to $99 and make way for a new model? Or maybe the 3GS would disappear altogether? We're not sure," the report said, "but we're about to find out."
Earlier Monday, Apple revealed that Chief Executive Steve Jobs will deliver the opening keynote for this year's WWDC in San Francisco, Calif. In years past, Apple has used the keynote to introduce the latest iPhone. Last year, the iPhone 3GS was unveiled, and the 8GB iPhone 3G dropped to $99.
Analyst Katy Huberty with Morgan Stanley said she believes Apple will achieve a $50 decline in average hardware selling prices by reducing the iPhone 3GS to $99. She said that iPhone component costs have declined by 10 percent to 20 percent annually, which would allow Apple to reduce the cost of last year's model without affecting its gross margins.
Despite the attractive $99 entry price for the iPhone, Apple executives have revealed that consumers generally purchase the higher end iPhone 3GS models, available for $199 and $299. The average selling price of the iPhone with carrier subsidy included has consistently been just over $600.
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Malcolm Owen
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47 Comments
8 GB iPhone 3G is EOL, 16 GB iPhone 3GS drops to $99, new 4G iPhone starts at 32 GB, $199.
You're not going to get a 35GB iPhone for $199. I'm thinking more 16GB/32GB/64GB. With $199 being the bottom model.
16 GB iPhone 3GS drops to $99, new 4G iPhone starts at 32 GB, $199.
Cant wait to upgrade from my 8GB 3G phone, its incredibly slow, going to steal some of the wife's cash reserves.
You're not going to get a 35GB iPhone for $199.
And why not? I'm not saying you're wrong, just wondering what is your reasoning behind it.
I can't imagine this is a surprise to anyone...
Does this mean that KH would consider this a "price reduction" even if they keep the prices the same and just improve the hardware? I assumed that by price reduction, she meant $50, $150 and $250 for the new low end and the expected two new models...