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RIM plans to counter Apple's iPad with 'Blackpad' in November

BlackBerry maker Research in Motion plans to enter the touchscreen tablet market and compete with Apple's iPad this November, when it will release the "Blackpad."

Two people familiar with the plans confirmed the product to Bloomberg, and the device will reportedly be called the "Blackpad." RIM already acquired the blackpad.com domain name this month.

The hardware is said to sport a 9.7-inch screen, identical to the iPad's dimensions, will also be priced similarly to Apple's touchscreen tablet, which starts at $499. It will include both Wi-Fi and Bluetooth, and will allow users to connect to the Internet through their BlackBerry. Apple does not currently allow iPad users to access 3G cellular data networks with their iPhone.

Sources said that RIM has no plans to undercut Apple's iPad pricing, as the company hopes to make additional profit from its tablet rather than sell a huge number of devices at a lower price.

"RIM is stepping up its competition with Apple on multiple fronts," author Hugo Miller wrote. "The company is hosting an event in New York Aug. 3 at which it will debut its BlackBerry 9800 slider phone, according to one person familiar with its plans. The device will feature a full touchscreen like Apple's iPhone and a slideout Qwerty keyboard to allow for easy e-mail typing, the person said."

The report also cited analyst Ashok Kumar with Rodman & Renshaw, who said the hardware will include front- and back-facing cameras for video conferencing. Earlier this month, Kumar told AppleInsider that Apple was planning on a hardware fix for the iPhone 4 antenna to address reception issues. At its iPhone 4 press conference, Apple did not reveal any plans for a hardware fix, and instead announced it is giving away free cases for all handset buyers through Sept. 30.

RIM's Blackpad will be one of a number of devices that aim to compete with Apple's iPad, which sold 3.27 million units in its first quarter. On Thursday, Microsoft Chief Executive Steve Ballmer indicated that his company intends to have a greater presence this year in the "slate PC" market, as his company has dubbed it.

Computer maker HP also hopes to leverage its $2 billion acquisition of Palm as it releases its own tablet later this year. HP's offering will be based on the webOS mobile operating system, which is expected to hit version 2.0 later this year.

Also slated to arrive this year are tablets based on Google's Android mobile operating system. In April, The New York Times reported that the search giant was exploring the idea of creating its own touchscreen tablet that would allow users to read books and browse the Internet.



112 Comments

smallwheels 584 comments · 14 Years

Why would someone buy a Blackpad for the same price as an iPad when the Apple app store is so gigantic with a hundred thousand apps ready to go? Are RIM customers that loyal to a shrinking company? I'm all for competition but having the same type of device with similar features for the same price but with less capability out of the box won't work well. If it were priced $150 to $200 less then it would have a chance to do well.

ktappe 824 comments · 16 Years

With luck the front & back facing cameras will force Apple to add those to the next iPad. (Though odds are they already planned to....)

orlando 601 comments · 15 Years

Quote:
Originally Posted by Smallwheels

Why would someone buy a Blackpad for the same price as an iPad when the Apple app store is so gigantic with a hundred thousand apps ready to go? Are RIM customers that loyal to a shrinking company? I'm all for competition but having the same type of device with similar features for the same price but with less capability out of the box won't work well. If it were priced $150 to $200 less then it would have a chance to do well.

For businesses that are already heavily invested in Blackberries, it probably makes more sense to go with a Blackberry tablet than switch to iPads.

nofear1az 209 comments · 19 Years

I agree, unless RIM has something radical up their sleeve to turn your eye away from an iPad, I don't see a huge amount of desire here. I still think it will be interesting to see what they come up with and how well it is integrated with their software...but don't they still use Java?

I'm not keen on the name Blackpad either. It's funny how everyone wants to use the name PAD in there tablet name now. Apple changes everything.