AppleInsider StaffPosted this week on the company's official YouTube page, the new advertisement shows off a range of software available on the App Store, including Flipboard, iBooks, Twitter and Pages. "iPad isn't just one thing," the video's description reads. "It's thousands of things." The advertisement is entitled, "iPad is Delicious."
The 30-second advertisement does not have any voiceovers. Instead, it relies on images of hands interacting with software on the iPad. The quick glimpses are accompanied by a series of words that describe what the iPad "is," including "delicious," "current," "playful," "literary" and "artful."
The last displayed adjective is "magical," a word that Apple has consistently used to promote the iPad.
It's a change from the previous iPad ad, which relied on a voiceover that answered the question "What is iPad?" The commercial showed users out and about, interacting with their iPad, and described the hardware as "thin," "beautiful," and "magical."
iPad was introduced with its first ad campaign in March, with a TV spot that demonstrated browsing through photos, watching videos, downloading e-books, and browsing the Web. The first commercial debuted during the Academy Awards, nearly a month before the device launched in the U.S.
Customers ordering from Apple's online store will also have an easier time getting their hands on an iPad, as the company is slowly catching up with strong demand for the product. Apple this week quietly improved the estimated shipping time of all iPad models, both Wi-Fi-only and 3G-capable, to 3-5 days. Previously, users had to wait an estimated 7 to 10 days for their order to ship.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
48 Comments
I like Apple's new advertising approach. They're dismissing specs as insignificant and show off products on a more personal level, like what it can do for you and what you can do with it. Unlike others who are touting specs of their hardware like it matters to the casual consumers. "1ghz this and that, 4.3" this and that, 8MP this and that, Its coming like a f*#king robot alien invation, etc." Only the techies will get a jizz hearing and seeing specs on ads.. I can see why Apple stopped the I'm a Mac campaign..
Pleasant ad. And yeah, screw the specs. It's magical!
They forgot one word: stallion ...when referring to the battery stamina
That would sound a bit sexual though LOL
Edit: I am hoping though my iPad battery life will continue to be quite good after a year or two. Too early to tell at this stage.
I like Apple's new advertising approach. They're dismissing specs as insignificant and show off products on a more personal level, like what it can do for you and what you can do with it. Unlike others who are touting specs of their hardware like it matters to the casual consumers. "1ghz this and that, 4.3" this and that, 8MP this and that, Its coming like a f*#king robot alien invation, etc." Only the techies will get a jizz hearing and seeing specs on ads.. I can see why Apple stopped the I'm a Mac campaign..
The Get A Mac campaign served a great purpose, and for the time, was absolutely perfect. It went on a little too long, I agree, but it wasn't uncommon to these ads in the sense that they didn't tout specs, but features, applications, and the ability to enjoy your computer. Thinking about it, though, I haven't seen a single Mac ad in quite a while, so I wonder what they have up their sleeve for those.
I think they have to use many different words because there is no one word yet for such a new thing, and it's still being defined what it is good at and what it will end up being.
I got mine last week. I told my girlfriend that I was going to get the wifi 3g 64 gig but she went and got me the 16 gig wifi 3g.
Arrrgh!!!!
I love that freaking machine!!!!!!
And for those of you that are skeptical about the Apple branded case for ipad. Don't be. It is a high quality enclosure. Next up is the berry space suit sleeve from Booq.
Booq is super high quality!