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New Apple ad: 'iPad revolution has just begun' (video)

Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary.

The new spot, which Apple today posted to YouTube, asks "What is iPad?"

It then portrays users interacting with the thin new tablet, noting that it is "thin, beautiful, goes anywhere, and lasts all day."

The ad ends with the line, "It's already a revolution, and it's only just begun."



82 Comments

wurm5150 15 Years · 763 comments

This reminded me of the Newton ad back in the days... I think this was a nod to it...

mactel 19 Years · 1275 comments

Thank the Lord they are finally going with a new style in advertising. The old iPod/iPhone/Mac ads were tiresome.

christopher126 17 Years · 4366 comments

Pretty impressive...especially when you consider this is a first generation iteration!

Great job Apple!

SpamSandwich 20 Years · 32917 comments

Well, that's thinking different.

I believe that was Peter Coyote doing the voice over, and the focus on specs suggests they're aiming this ad at a male audience.

I'm betting we'll see more that focus on the "fun" aspect and the "social networking" aspect as well. Possibly even an older demo ad that just shows the book/magazine aspect of the iPad.

phone-ui-guy 19 Years · 1018 comments

Quote:
Originally Posted by Wurm5150

This reminded me of the Newton ad back in the days... I think this was a nod to it...

You are not the only one...

http://www.macrumors.com/2010/05/12/...at-is-ipad-ad/