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Apple's relaxing of App Store rules has 'muted' effect on Adobe

Apple's decision to allow intermediary tools to port software from formats like Flash to the iPhone did not have a significant effect on sales of Adobe products, the company's CEO said this week.

Chief Executive Shantanu Narayen took part in his company's quarterly earnings call on Tuesday, in which he was asked about Apple's decision to allow third-party development tools to port applications to the iPhone. That meant software created with Adobe's own Flash-to-iPhone compiler became acceptable on the App Store.

Narayen said that the day Apple announced the change, a number of applications created with Adobe's Flash-to-iPhone compiler were approved, though he said the immediate effect on demand for Adobe Creative products was not significant.

"In the short run, I would say the impact was muted," he said.

But Narayen said he believes Adobe's tools give developers the opportunity to repurpose their applications and content for multiple formats and devices, allowing them to make their products available on a range of platforms, including Apple's wildly successful iOS mobile operating system.

The chief executive also said his company has talked with many content publishers who are concerned about making their content available on a range of devices, which he referred to as the "multi-screen problem." He said he believes Adobe's tools help to address that problem.

"Every publisher we talk to wants us to continue to help them author content and repurpose it across multiple devices," he said.

On Tuesday, Adobe announced that its net income for the third quarter was up 69 percent, but the company also gave an outlook for the fourth quarter that fell short of analyst expectations. Narayen said his company was taking a "cautious" view of the coming quarter, because back-to-school sales in the U.S. have been weaker than anticipated.

Narayen and Apple co-founder Steve Jobs exchanged a public war of words earlier this year, after Jobs published a letter in which he said Flash is the No. 1 cause of crashes on the Mac. Narayen fired back, and said that any issues are the fault of "the Apple operating system."

Adobe's CEO also contrasted his own company with Apple, saying the two corporations have different views of the world. He suggested that Apple has a "closed" view, while Adobe is pushing for "multi-platform."



77 Comments

newtron 15 Years · 704 comments

Quote:
Originally Posted by AppleInsider

"Every publisher we talk to wants us to continue to help them author content and repurpose it across multiple devices," he said.

Adobe's CEO also contrasted his own company with Apple, saying the two corporations have different views of the world. He suggested that Apple has a "closed" view, while Adobe is pushing for "multi-platform."


That all makes perfect sense. Apple wants lock-in, but nobody else does.

hezetation 15 Years · 674 comments

Quote:
Originally Posted by Newtron

That all makes perfect sense. Apple wants lock-in, but nobody else does.

Apple wants quality but no one else does. See, I can do it too.

Apple doesn't deserve much defense in my eyes as of late (Steve is getting more egotistical as he gets older), but Adobe certainly no better than Apple. They have a horrible history of monopolizing & closing their market. They snatch up any rising challengers & then disband them, they are certainly not deserving of a pat on the back for the way they've mucked up media content on the web. Sooner we can free the web from their greedy paws the better.

igorleandro 18 Years · 36 comments

All this flash thing looks so much as the antennagate problem.

I agree with Jobs when he says flash days are over. I hate the damn thing. I only use it to watch videos that are not in h.264, and that is it. Everytime I enable the thing my overall web experience is SO crappy.

As of late, a lot of people started talking about Flash as a serious platform for development, but everybody with some insight knows it is not, thus you don't have any quality high performance flash application out there. Facebook brought a lot of games and I wonder how many people complain about it just due to that.

If Flash doesn't generate a binary for the iOS platform I particularly don't care, because as said before "it is a substandard" product.

rationaltroll 15 Years · 510 comments

Quote:
Originally Posted by igorleandro

If Flash doesn't generate a binary for the iOS platform I particularly don't care, because as said before "it is a substandard" product.

How specifically does the format of the object code define the user interface?

myapplelove 16 Years · 1498 comments

Quote:
Originally Posted by AppleInsider

Adobe's CEO also contrasted his own company with Apple, saying the two corporations have different views of the world. He suggested that Apple has a "closed" view, while Adobe is pushing for "multi-platform."

Nothing short of a complete reversal of truth. You got to love adobe these days...