Target will offer both the iPhone 4 and iPhone 3GS, and customers will be able to purchase the handset with quick in-store activation. The iPhone will be sold as a part of the Target Mobile centers located in the company's retail stores.
"At Target we continue to offer our guests the best in electronics, so we're happy to add iPhone to our Target Mobile offerings," said Mark Shindele, senior vice president of merchandising with Target. "With expert support from Target Mobile specialists and in-store activation, our guests will be able to leave the store with a new, working iPhone 3GS or iPhone 4 in-hand."
Last month, AppleInsider first reported that Target would be the next major third-party retailer to sell Apple's iPhone. The company also began selling the iPad on Oct. 3.
The Minneapolis, Minn.-based retailer is in the process of adding mobile phone centers to about 850 of its 1,743 stores in time for the holiday shopping season. The Target Mobile centers are being done in partnership with Radio Shack, which will also provide the tools that allow customers to activate the handset in-store.
9 Comments
Sounds like the growth of the iphone is right on target. Apple's really hitting their bull's eye with this thing. DeMint started the recession.
DeMint started the recession.
Oh man, I fell out!!
The Target Mobile centers are being done in partnership with Radio Shack, which will also provide the tools that allow customers to activate the handset in-store.
I hope Target knows it takes an entire Radio Shack's staff at least an hour to ring up & activate a single cell phone.
Anything involving Radio Shack is a kiss of death.
But Extraordinary it will be when we have multi-carrier choice along with multi-retail choice!
But Extraordinary it will be when we have multi-carrier choice along with multi-retail choice!
You already have that.