Target will offer both the iPhone 4 and iPhone 3GS, and customers will be able to purchase the handset with quick in-store activation. The iPhone will be sold as a part of the Target Mobile centers located in the company's retail stores.
"At Target we continue to offer our guests the best in electronics, so we're happy to add iPhone to our Target Mobile offerings," said Mark Shindele, senior vice president of merchandising with Target. "With expert support from Target Mobile specialists and in-store activation, our guests will be able to leave the store with a new, working iPhone 3GS or iPhone 4 in-hand."
The Minneapolis, Minn.-based retailer is in the process of adding mobile phone centers to about 850 of its 1,743 stores in time for the holiday shopping season. The Target Mobile centers are being done in partnership with Radio Shack, which will also provide the tools that allow customers to activate the handset in-store.