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Apple's iCloud free at first, then $25 a year, sources say

Music industry insiders allege that Apple's forthcoming iCloud service will have an initial free period for iTunes Music Store customers, but the company plans to eventually charge a $25 a year subscription fee.

The Los Angeles Times confirmed on Thursday earlier reports that Apple had finalized contracts with the last of the major music labels, according to sources familiar with the negotiations.

"The service initially will be offered for a free period to people who buy music from Apple's iTunes digital download store," the report read. "The company plans to eventually charge a subscription fee, about $25 a year, for the service."

It is unclear, though, whether the report refers to the cost of the whole iCloud service or just the streaming music feature. By comparison, MobileMe, Apple's current online storage and sharing solution, costs $99 a year.

In addition to charging a subscription fee, "Apple would also sell advertising around its iCloud service," the report noted, without providing details on why Apple would both charge for the service and sell advertising. Sources also indicated that Apple "envisions the service to be used for movies, TV shows and other digital content sold through iTunes."

Sources told AppleInsider on Wednesday that Apple could offer general iCloud features free to Mac users who make the upgrade to Mac OS X Lion, though a music streaming service would likely come with a price tag. Music industry executives have previously suggested that Apple's cloud-based music service could be free at first, but would eventually cost money.

People knowledgeable with the terms of Apple's agreements with the music labels claim 70 percent of the revenue from iCloud's music service will go to the labels and 12 percent will go to the publishers, leaving Apple with 18 percent, according to Thursday's report.

However, those numbers contradict a report from CNet earlier on Thursday that alleged Apple would keep 30 percent of revenue and share 58 percent with the labels and 12 percent with publishers. That report also cited sources claiming Apple's streaming music service won't be available on Monday "but will be offered soon," though it will reportedly store only music purchased from the iTunes.

Apple is set to unveil the service next Monday at the Worldwide Developers Conference keynote in San Francisco, alongside a preview of Mac OS X 10.7 Lion and the introduction of iOS 5. Banners posted in preparation for the event have revealed the iCloud icon.

The Cupertino, Calif., company is said to have pushed up the release of the iCloud service because rivals Amazon and Google have launched their own cloud-based music storage solutions, though Apple differs from its competitors in that it renegotiated licenses from rights holders. Amazon has reportedly faced a backlash from record labels for initiating its Cloud Drive online music streaming service without new licenses.



45 Comments

anantksundaram 19 Years · 20391 comments

I wouldn't be surprised if it's 70-12-18.

This is another example where Apple's cash hoard gives it competitive advantage (the other being ability to pay up front for long-term supplier contracts). Given that music content is a low-margin business for Apple, but helps it sell its hardware, it will be a huge win.

james bond 16 Years · 10 comments

Free for current .Me subscribers? I hope so.

ghostface147 17 Years · 1628 comments

Unless you can put all your music in it, no matter where you got it, it's useless. If you have data plans that are capped, even worse. How can you stream with a cap?

magicj 16 Years · 406 comments

$0.00 - $25.00/year starting to get closer to the actual value of the service, IMHO, than the $100.00/year of MobileMe. Although even at $0.00 I won't be using it due to it's security issues and lack of utility.

ireland 19 Years · 17436 comments

Free with ads and €25 a year without and you are making some sense. Anything else and Apple can kiss me arse. Anything else and the whole thing sucks.

iOS 5 + iCloud better give iPhone, iPod touch and iPad ball and chain-less local out-of-the-box activation. Then I can recommend an iPad to my both Aunts, but not before that.