The major California project was included on the commission's Consent Calendar, which Peggy Clifford of Santa Monica Dispatch said is the first time she can remember a plan of that size being placed as an item of consent. Items on the Consent Calendar are approved all at once, unless a member of the commission asks for it to be pulled.
None of the members of the planning commission pulled Apple's project from the calendar, leaving it to be approved unanimously. The swiftness with which it was approved was something she said she had never seen before.
"I've always favored low key, but no key leaves a lot to be desired," Clifford wrote. "I wanted very much to hear the Commissioners talk about Apple's glass house... so very, very much. But, apparently, they were rendered speechless. Or had early dinner plans."
City staff provided the commission with a detailed report on the project, but none of the documentation specifically mentioned Apple. However, renderings of the project that circulated online on Wednesday showed an Apple Retail store with a giant curved glass ceiling.
In its report, city staff recommended the commission approve the project and go forward. Staff almost always endorses projects that are sent before the commission.
The proposed project would be located on the Third Street Promenade in Santa Monica, Calif., and would replace an existing three-story building that was home to Borders Bookstore. Plans for the 34-foot-high store call for a transparent glass ceiling.
Wednesday's approval from the Santa Monica Planning Commission is just one step in the process for the project. The design for Apple's new retail store must also receive approval from the city's Architectural Review Board.
Apple reportedly plans to encourage its employees at the store to use alternative transportation to get to work, offering a $100-per-month subsidy toward public transportation fares, as well as $20-per-month bicycle reimbursement. Bicycle parking is also planned for inclusion in the basement level.
The new store would be yet another Apple location to feature curved glass. The design at the proposed Santa Monica site is similar to Apple's store in New York's Upper West Side, which opened in 2009.
Apple also has a megastore in Shanghai, China, where the entrance is a giant glass cylinder, also featuring curved glass. And curved panes of glass will also be a defining feature of Apple's so-called "spaceship" corporate headquarters, a mega-campus designed in a circular shape planned to open in Cupertino, Calif., in 2015.
33 Comments
Wasn't there a discussion recently about the rubber stamping of building permits? This story tells me that they sure don't make it too hard for Apple to get approved.
The Third Street Promenade is very important to the Santa Monica economy. The Apple store is always packed with people. As long as the building met city and state building codes, I'm sure it wasn't a difficult choice to make.
"$100-per-month subsidy toward public transportation fares, as well as $20-per-month bicycle reimbursement." - 10 years ago when I worked at a .com on the 3rd street promenade it was nearly $200/month per employee for monthly parking. Apple is saving themselves money by not paying that and offering these subsidies. But it makes them look Eco-friendly to make sure everyone knows about their environmental plan. Too funny. Apple marketing at work!
What the????? This is simply a BORING design. It is almost as though the Apple architects have given up and decided to just start making everything as stale and "clean" as possible. Its almost as though they are basing the architecture on the industrial design of the products. Architecture should never take the design cues from Products, and viceee verseee.
This building has no asthetic appeal at all and looks to me like a glass quonset hut. And with all this focus on being green, it doesnt make much sense to me to put a glass roof on anything.How does this affect the cooling costs? Apple needs to take some chances and make a few of the stores more iconic in terms of architecture. This is just boring. Boring, Sydney, Boring.
They should have an open competition for architects to design a flagship store. Maybe then we will see something interesting.
I posted this else where.
Eric Schmidt
"This new Apple Retail Store creates an unfair competition toward Android and is another example of city officials and Apple ganging up in an anti-competitive manner to keep Android from succeeding. We plan to fight stores that limit users choice by not offering a full range of hardware from multiple vendors and appeal this decision to the US DOJ for resolution. Google is deeply committed to fair and open competition."