The lab is reportedly based in a secret location, with many of Google's own employees unaware of its existence. To uncover information about the group, the Times interviewed a dozen people about the project, none of whom were willing to be named.
One Google engineer familiar with the project said it was "run as mysteriously the C.I.A.," with an unassuming office for logistics located on the tech giant's Mountain View, Calif., campus, and a second undisclosed location for robots. The lab is also said to be modeled after the Xerox PARC labs that inspired Apple co-founder Steve Jobs and other Silicon Valley pioneers in the 1970s.
Google co-founders Larry Page and Sergey Brin reportedly worked together to come up with the list of ideas. Brin is said to be "deeply involved" in the lab, as was Page before he took over for Eric Schmidt as CEO in April.
Brin appeared to allude to the lab recently when he said that he spends his time on âfarther afield projects" that the company hopes will "graduate to important key businesses in the future.â
Google co-founders Sergey Brin and Larry Page
Both founders reportedly have had a "longtime fantasy" of space elevators that would collect data or transport objects into space. "Google is collecting the worldâs data, so now it could be collecting the solar systemâs data,â said Rodney Brooks, a professor emeritus at M.I.T.
Rather than the software-centric engineers Google has gathered together for other teams at the company, Google X is populated with roboticists and electrical engineers, the report noted, adding that researchers have been hired from Microsoft, Nokia Labs, Stanford, M.I.T., Carnegie Mellon and New York University.
Robotics and artificial intelligence expert Sebastian Thrun is said to be a leader at the lab. Thrun invented the first driverless car, a concept that has long intrigued Google's founders and is believed to be a key area of research for the lab. According to one tipster, Google is considering it as a new business opportunity and may go so far as to manufacture driverless cars in the U.S.
Also at Google X are Andrew Ng and Johnny Chung Lee. Ng, a Stanford professor, uses neuroscience to fuel artificial intelligence research in hopes of making robots more like humans. Lee, who worked on Microsoft's Kinect device before joining Google, apparently serves as a "rapid evaluator" for the lab.
Though much of the X lab's work is years away from being released, two of the report's sources said that one of its products will be released by the end of the year.
More mundane projects for the team include work on what Google calls the "Web of things," a method of connecting everyday objects to the Internet. Items considered for online connectivity include a garden planter, coffee pot and a light bulb, the Times reported. In fact, Google announced at its I/O conference in May that it plans to release an LED light bulb that can be controlled by Android devices.
As is to be expected, Google declined to comment officially on the lab, though a spokeswoman did say that interest in speculative projects is an essential part of the company. âWhile the possibilities are incredibly exciting, please do keep in mind that the sums involved are very small by comparison to the investments we make in our core businesses,â she said.
Page himself has downplayed the size of the impact that Google's futuristic projects has on the company's bottom line. Investors have kept a close watch on Page since he took over, with some complaining that he didn't speak enough during his first earnings call as CEO in April.
âThere are a few small, speculative projects happening at any one time, but we are very careful stewards of shareholdersâ money,â the executive said in July. âWe are not betting the farm on these.â
Financial analysts say investors are willing to put up with the research as long as Google's search profits remain healthy. âThese moon-shot projects are a very Google-y thing for them to do,â the report noted BGC Partners analyst Colin W. Gillis as saying. âPeople donât love it but they tolerate it because their core search business is firing away.â
68 Comments
Google's "X" lab, a highly-secretive research center that specializes in robotics and speculative technology, is investigating a list of 100 "shoot-for-the-stars ideas," according to a new report from The New York Times ...
What a waste.
All the ideas we know about (and those mentioned here as well), are more "pie-in-the-sky" than "shoot-for-the-stars."
You wouldn't see Apple or Microsoft invest a thin dime into something as absolutely ridiculous as a space elevator, or any of the rest of these futurist daydreams.
I wonder how much money was wasted on that Internet connected signalling light bulb alone? Millions probably, and all just to prove that it's possible to transmit data through a regular lightbulb.
Who will install these lightbulbs? Why would anyone transmit data over a lightbulb? We are all supposed to buy these things and then that *one* scenario, when the internet is down, but electric power is still working, we will all turn to our kitchen lightbulbs to get data?
Right. \
What a waste.
All the ideas we know about (and those mentioned here as well), are more "pie-in-the-sky" than "shoot-for-the-stars."
You wouldn't see Apple or Microsoft invest a thin dime into something as absolutely ridiculous as a space elevator, or any of the rest of these futurist daydreams.
I wonder how much money was wasted on that Internet connected signalling light bulb alone? Millions probably, and all just to prove that it's possible to transmit data through a regular lightbulb.
Who will install these lightbulbs? Why would anyone transmit data over a lightbulb? We are all supposed to buy these things and then that *one* scenario, when the internet is down, but electric power is still working, we will all turn to our kitchen lightbulbs to get data?
Right. \
i think its awesome that Google does stuff like this. Like you said, what other company would put money into projects like this that they wont see an immediate return on investment, if not ever, on. They are doing cool things because they are engineers in a position to put capital into their wacky ideas. If ANYTHING good comes from this, its a great thing in my opinon. more power to them.
i think its awesome that Google does stuff like this. Like you said, what other company would put money into projects like this that they wont see an immediate return on investment, if not ever, on. They are doing cool things because they are engineers in a position to put capital into their wacky ideas. If ANYTHING good comes from this, its a great thing in my opinon. more power to them.
Sure, but wouldn't it be even better of Google invested some money in creating something useful? Like making their own OS rather than blindly copying (and stealing) everything in sight?
What a waste.
You wouldn't see Apple or Microsoft invest a thin dime into something as absolutely ridiculous as a space elevator, or any of the rest of these futurist daydreams.
Well MS did "invent" a bigazz touch table, The Surface...
I wonder how much money was wasted on that Internet connected signalling light bulb alone? Millions probably, and all just to prove that it's possible to transmit data through a regular lightbulb.
Who will install these lightbulbs? Why would anyone transmit data over a lightbulb? We are all supposed to buy these things and then that *one* scenario, when the internet is down, but electric power is still working, we will all turn to our kitchen lightbulbs to get data?
Right. \
But those lights probably aren't the compact fluorescent light bulbs (CFL) that contain mercury, a toxin long associated with reproductive and neurological disorders. Once released into the environment through bulb breakage or improper disposal, mercury can convert into the highly-toxic methylmercury. This can accumulate in animal tissue, causing far-reaching environmental hazards. According to the EPA, a single environmental light bulb contains about five milligrams of mercury. Guidelines established by the Occupational Safety and Health Administration list limits of 0.1 milligram of organic mercury per cubic meter. While over 86 percent of Americans have access to recycling programs, environmental light bulbs require special disposal procedures to minimize environmental impact. According to a 2007 Harris poll, one quarter of Americans do not recycle. Thus, despite regulation, environmental light bulbs are likely to end up in landfills.
And those idiots, from the head idiot on down, say Republicans want dirty air and unclean water! Yeah right!!!
Much rather have Google doing screwy things at their Google "X" lab, then the screwy things Washington is cramming down our throats! Private / Public Sector difference... One doesn't effect me or cost me anything, the other does!
/
/
/
Google's "X" lab, a highly-secretive research center that specializes in robotics and speculative technology, is investigating a list of 100 "shoot-for-the-stars ideas," according to a new report from The New York Times.
The lab is reportedly based in a secret location, with many of Google's own employees unaware of its existence. To uncover information about the group, the Times interviewed a dozen people about the project, none of whom were willing to be named.
One Google engineer familiar with the project said it was "run as mysteriously the C.I.A.," with an unassuming office for logistics located on the tech giant's Mountain View, Calif., campus, [ View this article at AppleInsider.com ][/c]
So is this where Google organises its "CIA" type raids to steal other peoples ideas and IP?