Mikey Campbell
The 90-second Super Bowl XLVI spot, which was set to British glam rock revival band The Darkness' 2003 hit "I Believe in a Thing Called Love," was aired during the fourth quarter as expected, and depicted Apple users happily converting to the new Samsung product.
According to financial blog 24/7 Wall St.'s estimates, the ad cost the South Korean electronic's maker's phone division $10.5 million in air time alone, and included cameos from The Darkness lead singer Justin Hawkins and Chicago Bears' standout linebacker Brian Urlacher.
The ad begins as usual with customers waiting in line for what is presumably the launch of a new iDevice, who make a few quips about how long they have been waiting, when one of them spots a Galaxy Note user and asks, "what is that?!" From there, things take a turn for the absurd, and soon everyone is using the Galaxy Note to make movies, take pictures and even grab the odd autograph from Urlacher.
Also making an appearance is the "barista" character from previous ads in the campaign, who makes the rather droll remark, "well that was over the top," at the commercial's close.
Samsung's Galaxy Note is a larger-than-a-phone, smaller-than-a-tablet mobile device that sports a 5.3-inch, 1280x800 pixel screen, a 1.5 GHz dual core processor, 16 GB of internal memory, an SD card reader and 4G connectivity.
Setting itself apart from Apple's handset and tablet offerings, the Note utilizes a stylus as a main form of input, supplementing the finger-based scheme made popular by the original iPhone. In today's commercial, the capacitive "pen" is quite heavily referenced and is a throwback to when touch resistive screen technology ruled the PDA market.
AT&T is scheduled to start Galaxy Note sales on Feb. 19. | Source: AT&T
AT&T is slated to begin sales of the Note on Feb. 19, and will be offering the Android device for $299 on a two-year contract.
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Charles Martin
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349 Comments
Should be "portrays Apple fanatics" to be more accurate...most Apple customers aren't line waiters.
All in all I hope this is the end of these commercials...the first was good, this one was good, but the middle commercials were meh, or straight up stupid.
This just goes to show how desperate Sammy is. I don't even give them the time of day! Pathetic.
Should be "portrays Apple fanatics" to be more accurate...most Apple customers aren't line waiters.
All in all I hope this is the end of these commercials...the first was good, this one was good, but the middle commercials were meh, or straight up stupid.
that ad wasn't direct at anyone that loves and admires their apple products.
it was direct at apple haters and android lovers (the same group, people like you), so they can live in the illusion that we (the ones that freely CHOOSED apple) are some sort of inferior beings.
it's a pity actually... one must be really dumb to believe that we are not free and we are have no knowledge. well, they even come at apple sites (people like you), trying to bash apple, always defending those companies that compete with apple.
truth is, it's everything about apple now. google and microsoft don't matter, samsung does not matter, the same with nokia, etc..
it's all about apple. either you love their products or you hate them. they rule the tech industry. people like you just prove my point.
i watched the game and looking forward to the commercials. but when this came on, I tuned out when the guy caught the guitar. I thought it was a commercial for Guitar Center or something, and not till I saw this article, did I find out it was for Samsung. Very lame ad.