Apple poised to take 84% share of corporate market with new iPad
22 percent of the 1,604 business IT buyers surveyed by ChangeWave Research last month said they plan on buying tablets for their employees during the second quarter of 2012, as noted by Silicon Republic. Among those 22 percent of respondents, 84 percent said they were planning on buying the iPad, up from 77 percent in November and a previous high of 80 percent last May and August.
According to the survey, the surge in interest for Apple's touchscreen tablet will have an impact on each of its competitors in the market. Across the board, non-iPad tablet makers saw a decline in corporate interest from November 2011 to February 2012.
For instance, second-place tablet maker Samsung saw purchasing intent drop from 10 percent last quarter to 8 percent, while Amazon dropped from 7 percent to 6 percent. The rest of the vendors, none of which garnered more than 5 percent in the previous survey, experienced a decline of 1 to 2 percent in the number of respondents who plan on buying their tablets.
Apple is believed to have accomplished a sizable lead on its rivals in the business tablet space. Morgan Stanley's Katy Huberty assumed earlier this week that Apple will maintain as much as an 80 percent share of the enterprise tablet market.
The Cupertino, Calif., has indicated that nearly all of the top Fortune 500 companies are actively using iPads. Chief Financial Officer Peter Oppenheimer said during a quarterly earnings call in January that business adoption of the iPad has been "unprecedented." The company sold 15.43 million iPads last quarter, up 111 percent year over year.
Preorder response to the third-generation iPad, set to go on sale on Friday at 8 a.m., has been extraordinary. Apple said in a statement last weekend that customer response was "off the charts." The allotment of iPads for preorders has already sold out and new orders will take as long as three weeks to ship.
Overwhelmingly positive responses initial reviews for Apple's third-generation iPad, set to go on sale on Friday, would also seem to suggest that Apple will have another hit with the device.
25 Comments
So, roughly 300 companies plan on getting iPads next year. Well, depending on how many employees those companies have, that could be very good news.
Of course, how they are going to produce that many iPads in light of consumer demand (if these predictions of sales are anywhere near right, I don't know.
Having been a champion of Apple since I bought my first Mac in 1984, this news really warms my cockles.
It's a complete reversal of Apple's market share to MS Windows. It's hard to believe Apple is overshadowing Microsoft 84% to... wait, Microsoft isn't even on the above chart!
Well, like I said, this news really warms my cockles.
Shouldn't the total respondents buying tablets in the next quarter on the graph amount to 100%, not 115%?
Currently Apple's market capitalization is larger than the following iconic technology companies combined:
Apple $549.71B
Qualcomm $110.13B
Cisco $108.77B
Amazon $82.94
EMC $59.74B
HP $48.22
VMWare $44.84
Texas Instruments $36.65B
Dell $30.97B
Automatic Data Processing $27.07BAlternatively, evaluating the top five competitors in Apple's key markets, Apple is larger than the top five competitors in the each of Apple's key markets (personal computers, smartphones and tablets) combined:
Apple $549.71B
Samsung Electronics $178.28B (smartphones and tablets)
Amazon $82.94B (tablets)
HP $48.22B (personal computers)
Dell $30.97B (personal computers)
Nokia $18.33B (smartphones)
Toshiba $18.14B (personal computers)
HTC $17.62B (smartphones)
LG Display $8.95B (smartphones)
Asus\t$7.26B (personal computers)
Acer $3.97B (personal computers)
RIM\t$6.78B (smartphones and tablets)
Barnes & Noble $0.824B (tablets)
Pandigital unknown value (tablets) (would need to be valued at over $100B which is highly unlikely)
*Notably, the latter comparison (of Apple's key market competitors) includes Amazon which arguably provides the best user experience and is fairly comparable in many aspects to Apple iTunes. Even if we add Google as an important component of competitor user experience (Google Play and Google Apps including Gmail, Google Docs, Google Talk, etc.) to include an entire suite for the user experience, Apple is very nearly still larger. In other words, Apple is poised to surpass Google and Google's strategic partners in mobile computing as well as the top personal computer manufacturers in combined market capitalization this year.
Clearly, Apple is Doomed!
Shouldn't the total respondents buying tablets in the next quarter on the graph amount to 100%, not 115%?
I tried to figure out the numbers, and figured that a bunch of rounding at happened.
That's why I said "about 300" or whatnot.