Half of all American households own an Apple product
According to CNBC's All-America Economic survey, conducted by pollster Bill McInturff in conjunction with Hart Research Associates, the iPhone maker's products have a unique momentum as the average Apple-owning home has three such devices. The March 19 to 22 poll consisted of answers from 836 Americans and has a margin of error of plus or minus 3.4 percent.
âIt's a fantastic business model â the more of our products you own, the more likely you are to buy more,â said Jay Campbell, a vice president at Hart Research. âPlanned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.â
Unsurprisingly, the most saturated Apple demographic makes over $75,000 a year, with 77 percent of these higher income buyers owning at least one device. On average, high-earners own an average of three Apple products. This is contrasted by a 28 percent ownership rate for people earning $30,000 or less.
Some 63 percent of survey respondents between the ages of 18 and 34 said they were Apple users, which mirrored the answers of 35-to-49-year-olds. Ownership fell off moving further up the scale, with only half of 50-to-64-year-olds and 26 percent of those aged 65-and-up using a product made by the Cupertino, Calif., company.
Source: CNBC
Apple devices seem to be popular with children as over 61 percent of households with kids own at least one, which is 13 percent more than homes without 17-and-under family members.
Finally, the products have a bi-coastal appeal, though west-coasters have a significantly higher adoption rate with 57 percent of households counting themselves as users compared to an average 47 to 51 percent for the rest of the country.
30 Comments
Considering they own 70% of the MP3 market, that s not too surprising. I'd wonder at what frequency do they replace those Apple products.
1 x iMac (2008)
1 x iPod (2003)
1 x iPhone 3G
3 x iPhone 4S
1 x MacBook Pro (2008)
That's my contribution for the UK stats (whatever that might be)
Given that absolute power corrupts absolutely, no sane person would regard this as good news.
Big = Bad.
According to the naysayers, this is not a result of people actually liking Apple products. Instead, it's attributed to Apple's "marketing machine," which apparently has the capability of breaking into your house and placing its products there. And somehow, while illegally in your house, it takes your money as well. You get a receipt, of course.
Amazing.
Or, Apple products are good. Most other products suck ass.
Is this why it seems to be popular to hate Apple? I'm beginning to wish Apple was still a company that made superior products but was still the underdog. Just last week, I had to listen to a co-worker complain about how difficult his wife's iPhone is to use. Wow. iPhone difficult to use? I wonder what he'd think of an Android phone.