The 9-minute video was made in-house for an international sales meeting in Hawaii and reportedly made its way to website Network World through Craign Elliott, a previous Apple employee and current CEO of cloud computing startup Pertino Networks.
A supposed follow-up to the famous "1984" Macintosh ad, "1944" cost $50,000 to produce and features hired actors as well as Apple employees like Mike Murray who was vice president of marketing at the time.
In the film, a rag-tag band of Apple soldiers are fighting against IBM in a David vs. Goliath battle that is likened to the U.S. infiltration and subsequent victory over Axis forces during WWII. The criticism that Macintosh lacked software was lampooned, with Bill Gates mentioned as a purported supporter of the Apple movement.
The hammer-throwing character from the iconic "1984" commercial also makes a brief appearance as she opens a crate full of software that spills onto the ground to be picked up and used as "ammo" for by the Allies.
Steve Jobs plays FDR in Apple in-house video. | Source: Network World
A narrator ends the film in a style reminiscent of 1940's-era news flashes:
"And so the Fighting 32nd begins its rendezvous with destiny. The battle will be long, and it will be hard, but it will be won. For the commandoes of the Fighting 32nd have on their side the most powerful weapon on Earth: an idea whose time has come."
18 Comments
Oh heavens, that's hilarious.
Doesn't exactly have the same… kick… as the 1984 ad.
I'm amazed we've not heard of it until now.
Ah, a "One more thing…" a decade before it was popularized…
And a jab at the pronunciation of Woz' last name… and the Apple III. Nice.
lmao, that is bloody hilarious! I'm glad that never hit the airwaves though.
WTF ! ? That's freekin hilarious!
It was produced for use in house only for the sales team, it was never ment to be used as a general commercial or even seen by anyone other then Apple Employees of thoes prospective teams. Very interesting though.
The actor who played the colonel looks like Jeffrey DeMunn, the RV driving guy on "The Walking Dead".
It would be kind of funny if he played roles which fought IBM zombies in 1984 and end-of-the-world zombies in 2010-2011.