AppleInsider Staff
While Bruno's new position has not been officially announced, the profile change first spotted by SemiAccurate on Wednesday is thought to reflect Apple's ongoing efforts to design high-performance, energy-sipping mobile processors for use in its iDevice line of products.
Bruno's management of AMD's second-generation APU project, dubbed Trinity, is well known and it is speculated that he may take a similar role at Apple. As a side note, Apple was rumored to be using the original AMD Fusion APU in its Apple TV in 2010, but the final product ended leveraged the proprietary ARM-based A4 processor.
Originally an employee of ATI, Bruno joined AMD in 2006 when the company acquired the graphics card manufacturer in 2006. He was ultimately axed amid wide-ranging job cuts last year that saw the departure of other high-level SoC engineers. Since being let go, Bruno has been "off the radar" and wasn't reported to be attached to any major tech companies until Wednesday's report.
Source: LinkedIn
Apple has long been rumored to be looking into moving its entire portable product line, including laptops, to the ARM platform but Apple leadership remains mum on the prospect. The tech giant was reported to be testing an ARM-based MacBook Air model in 2011, though the machine has yet to materialize. Apple CEO Tim Cook mentioned in February that the need for ARM-based thin-and-lights was not part of the company's "post-PC" strategy and said the niche would soon be filled by the iPad.
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18 Comments
Does this provide a clue that Apple is working on their own APU or integrated graphics solution for its smaller laptops (or all laptops period)?
Intel HD Graphics, AMD's Fusion, and Nvidia's Project Denver (ARM+GPU) are all examples of APUs. I get the feeling it would be just for integrated graphics in the laptops. If so, what would Apple's APU be called? Intel HD Graphics is improving at an incredible rate, but not fast enough?
AMD processors confirmed for all Apple computers. Apple to abandon Intel entirely, make 2.5" iPad based on AMD tech.
AMD processors confirmed for all Apple computers. Apple to abandon Intel entirely, make 2.5" iPad based on AMD tech.
An iPad smaller than an iPod? For some reason, this makes me think of trying to use a floppy disk as an iPad, but even that would be bigger.
“Apple has long been rumored to be looking into moving its entire portable product line, including laptops, to the ARM platform"
This was never a credible rumor from any reputable source. A Mac with ARM would be a worse Mac. An iPad with built-in keyboard would be a worse tablet AND a worse laptop. The idea makes no sense.
Apple WOULD switch Macs to ARM, and make all Mac developers follow along--from Adobe on down. If they had to. But they don’t.
AMD processors confirmed for all Apple computers. Apple to abandon Intel entirely, make 2.5" iPad based on AMD tech.
Immagine. AMD and Apple completely shaking hands and intel becoming the other guy. Hmm. That would put a new twist to the new hackintosh community. I would like to see Apple make their own processors without Samslung being involved.