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A little over one hour after pre-orders for Apple's iPhone 5 started at midnight on Friday, the device is already showing shipping estimates slip to two weeks for all models.
It took less than two hours for Apple to run dry of its initial batch of iPhone 5s, with the company now quoting a two-week wait time for the new handset.
While a sellout was expected from analysts and pundits alike, many didn't foresee it happening so soon. It is unclear whether Apple actually sold more units than the previous iPhone 4S launch, which took nearly 24 hours to run through stock, or if the company had less stock on hand.
For those who have not yet purchased the iPhone 5 and want to grab one on launch day, the only option is to visit a brick-and-mortar Apple Store or another reseller like Walmart. The new handset will be in stores on Sept. 21.